Immaterial Fashion | LS:N Global

News

Twig lets shoppers trade phygital fashion

The fintech start-up is partnering with non-fungible token (NFT) marketplace The Dematerialised to enable people to trade physical clothing for vir...

News

CES 2022: A vest that recreates physical sensations in the metaverse

Adding a new layer of absorption in the digital realm, the OWO Vest uses haptic feedback to allow players to feel the sensations encountered during...

CES : CES 2022 : Metaverse

News

A metaverse scholarship to future-proof fashion education

Fashion school Istituto Marangoni Miami (IMM) is launching a metaverse-based scholarship in partnership with South Korean social media app Zepeto.

Fashion : Media & Entertainment : Technology

Micro Trends

Fashion Meta-networks

Breaking away from oversaturated social media platforms, fashion communities are finding connection and inspiration in alternative online spaces.

Fashion : Technology : Metaverse

Viewpoints

Dematerialising fashion

Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised, examines the future of clothing and the potential for digital garments to rep...

Fashion : Retail : Digital Fashion

News

The Big Idea: The digital future of Fashion Weeks

Accelerated by Covid-19 and growing climate concerns, fashion's digital future is seeing innovations in livestreamed runways and virtual showrooms.

Fashion : Luxury : Retail

News

The Campaign: Project Earth by Selfridges

While sustainability took the back seat for many retailers amid the Covid-19 crisis, British department store Selfridges continued to push the issu...

Sustainability : Retail : Design

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A phygital sneaker that evolves with online bids

The X Evolutions is a unique trainer created by RTFKT, a collective of phygital creators, that evolves through an AI (artificial intelligence) pain...

AI : Fashion : Design

News

Selfridges and The Future Laboratory tackle Project Earth

Selfridges is launching a new sustainability initiative, Project Earth, which aims to transform the state of retail by 2025.

Sustainability : Retail : Design

News

Dress-X angles digital fashion towards influencers

Dress-X is positioning its array of digital fashion from global designers towards newness-chasing influencers.

Retail : Fashion : Design

News

Hanifa celebrates Congolese fashion with 3D collection

The fashion brand has launched a 3D collection, Pink Label Congo, inspired by traditional Congolese dress.

Fashion : 3d Technology : Digital Garments

Big Ideas

The digital future of Fashion Weeks

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.

Fashion : Luxury : Retail

News

Puma and CSM consider fashion’s waterless future

The sports brand has teamed up with BA Fashion students at Central Saint Martins (CSM) to explore future textile manufacturing for a more sustainab...

Fashion : Design : Campaign

Viewpoints

How circular retail could create new cashless economies

Fashion futurist and professor Karinna Nobbs proposes that digital retail experiences can be exchanged for unwanted physical products.

Retail : Sustainability : Circular Economy

News

Virtual Fashion Archive brings famed garments to life

This new online platform adds motion and interaction to virtual garments from famous design houses.

Fashion : Digital : Culture

News

Carlings digitises statement t-shirts for social media

The Scandinavian fashion retailer has worked with creative agency Virtue to introduce the world’s first augmented reality t-shirt.

Fashion : Digital : Activism

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Hot:Second is swapping physical clothes for digital garments

A world-first pop-up store where physical products can be traded for digital experiences.

Fashion : Retail : Sustainability

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Tommy Hilfiger commits to 100% digital design

The brand has announced its plans to digitise its entire design process by 2021.

Fashion : Design : Immaterial Fashion

News

City Centre malls hacks Google Maps for a streetwear show

To showcase its autumn/winter 2019 fashion collection, City Centre malls executed a digital campaign using Google Maps.

Fashion : Technology : Digital

News

Selfridges spotlights digital products in its windows

For the first time, digitally rendered products are directly shoppable from the department store’s windows.

Retail : Fashion : Digital

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...

Programmable Realities : Immaterial Fashion : Virtual

News

Nike’s latest sneaker is entirely digital

Nike’s Jordan brand has partnered with Fortnite, the popular online video game, to release two new downloadable characters wearing Nike shoes.

Fashion : Gaming : Digital

Viewpoints

Will AI take the fun out of fashion?

For an industry that thrives on change, the use of AI might mean homogenisation over innovation, says futures researcher Sabrina Faramarzi

Fashion Futures : Immaterial Fashion : Artificial Intelligence

News

This collection of technical clothing is purely virtual

Digital fashion house Neuro has launched its second 3D collection, Solventus 2019.

Fashion : Digital : Sustainability

News

The Trend: Immaterial Fashion

With fashion’s credibility on sustainability under scrutiny, and consumers questioning traditional ownership, the last year has seen the industry r...

Fashion : Digital : Sustainability