Identities | LS:N Global

News

Women less confident in Bank of England amid inflation pressures

New research from the University of Oxford reveals that women trust the Bank of England (BoE) less than men and feel more financially squeezed by i...

Finance : Society : Identities

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...

Sexual Health : Sexual Education : Digital Intimacy

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Menopause : Women's Health : Identities

Viewpoints

The Future of Femtech

Marina Gerner, author of The Vagina Business, sits down with LS:N Global to discuss the innovators addressing centuries of neglect in women’s healt...

Women's Health : FemTech : Marina Gerner

News

Shanghai Airlines to launch direct route from Shanghai to Casablanca

Shanghai Airlines, a subsidiary of China Eastern Airlines, is set to launch a direct route connecting Shanghai and Casablanca, Morocco, starting 19...

Travel : Hospitality : Chinese Tourists

News

Stat: Tinder reveals the top dating trends in 2024

Tinder’s 2024 Year in Swipe report offers a snapshot of modern dating in the US, the UK, Australia and Canada, showcasing how singles are planning ...

Identities : Youth : Relationship

News

Stat: WARC report reveals markets are overlooking single-person households

The Marketer’s Toolkit 2025 by WARC has identified the key trends and challenges poised to shape advertising strategies in the coming year.

Marketing : Identities : Society

News

Stat: News influencers are shaping young Americans’ media habits

A new report by Pew Research Center highlights the growing influence of news personalities on social media, revealing that nearly 40% of US adults...

Pop Culture : Media : Identities

News

JD Sports celebrates modern families in Christmas campaign

JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.

Society : Identities : Home

News

Stat: Gen Z and Millennials in the US feel most authentic in digital spaces

A recent Consumer Trends Survey in the US reveals that Gen Z and Millennials continue to identify more with their digital personas than their offli...

Technology : Identities : Authentic Avatars

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and...

India : Gen Z : Identity

Big Ideas

India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are leveraging skincare-infused make-up, men’s grooming innovations and localise...

India : Beauty : Skincare

News

Willy Chavarría honours American workers

Willy Chavarría’s spring 2025 show took over Wall Street, bringing powerful cultural and political themes to the fore.

Fashion : Luxury : Identities

Markets

Wellbeing Wear

Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...

Fashion : Health : Design

Behaviours

Women Futures: Australia

What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still ...

Finance : Health & Wellness : Society

Viewpoints

South Africa’s Luxury Surge

LS:N Global sits down with Style Rotate brand director Georgina Bennett to explore the rise of South African luxury fashion, local designer acclaim...

Luxury : Fashion : South Africa

Viewpoints

Modern Armour

Wonder Hoodie founder Vy Tran tells LS:N Global how personal tragedy drove her to create affordable, everyday wearable body armour for a nation gra...

Fashion : Society : US

News

Stat: Gen Z adults in the US are increasingly identifying as political moderates

Gen Z adults in the US are increasingly identifying as political moderates, indicating a shift away from their traditionally liberal stance amid ec...

Society : Identities : Gen Z

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.

Sex : Entertainment : Erotica

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region

Singapore : APAC Luxury : Retail

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...

Workplace : Generations : Accesibility

News

Vaseline launches world’s first skincare product for transgender women

Vaseline has taken a significant step towards inclusivity with the release of the Transition Body Lotion, the first skincare product specifica...

Inclusivity : Health : Beauty

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...

Pop Culture : Fashion : Media

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...

Technology : Identities : Youth