Hunter

Festival Market

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.

Conviviality Culture : Festival : Branding

Design Directions

Thomas Traum: Digital Image-Making

Creative studio Thomas Traum takes digital image-making beyond single deliverables – a campaign, still image or video clip – and builds entire visu...

Poly-reality : Digital : Thomas Eberwein

Hunter headlines

News

Hunter headlines

London – In celebration of Hunter’s connection with music festivals, photographer and film-maker Elaine Constantine and digital artist Will Sweeney...

Hunter : Spring/summer 2016 : Headline Performance

Social Commerce: Part 2

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...

Social Commerce : Generation Z : Social Media

Design Directions

Poly-reality

‘Real’ no longer trumps ‘virtual’. A new aesthetic celebrates all things digital and artificial, and is challenging notions of authenticity and ge...

Anti-authenticity Marketing : 3d Modelling : Hunter

Anti-authenticity Marketing

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage

LDF Network Evening 2015: Thomas Eberwein

News

LDF Network Evening 2015: Thomas Eberwein

London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.

Thomas Eberwein : Kenzo : Heritage

News

Highland Fling

Edinburgh – Digital artist Thomas Traum has collaborated with Scottish footwear company Hunter to create a campaign video set in a digitised high...

Hunter : Heritage : Anti-authenticity

Autumn/winter 2015 Top 10 Performances

Big Ideas

Autumn/winter 2015 Top 10 Performances

From New York to London, Paris and Milan, brands are going above and beyond to create shareable narratives. Here, we chart the outstanding top 10...

Immersive Performance : Convergence : AW15

Top shop: If LS:N Global made… a store

News

Top shop: If LS:N Global made… a store

London – Shopping at the LS:N Global boutique would be phygital and highly personalised, and the traditional walls of retail would blur and blend t...

Retail Experience : 2014 : If LS:N Global Made...a Store

Design Directions

Submerged

Environmentalists’ concerns about the planet’s dwindling natural resources are inspiring radically futuristic spatial concepts, Brandstanding campa...

Submerged : Underwater : Oceanic

Off on the right foot: Hunter to open immersive flagship store in London

News

Off on the right foot: Hunter to open immersive flagship store in London

London – British Wellington boots and footwear brand Hunter will open a digitally enhanced flagship store on London’s Regent Street on 19 November....

Hunter : Flagship Store : London

Communities

Yama girls

Seeking solace and a spiritual break from their always-on city lives, a new generation of Japanese women are hitching up their high-fashion mountai...

Nike : Marmot : Hunter

Micro Trends

Yama Girls

In Japan, an increasing number of young women are wearing colourful mountain gear as an urban fashion statement and taking to the mountains. These ...

Nike : Marmot : Hunter

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