Hispanic

Emerging Youth: US Hispanic

Markets

Emerging Youth: US Hispanic

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.
Youth : Beauty : Music
Hispanic haircare reconnects Latinx with their roots

News

Hispanic haircare reconnects Latinx with their roots

Haircare brand Ceremonia offers the Latinx community natural products that are rooted in tradition.
Beauty : Haircare : Culture
Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

News

Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.
Auto : Advertising : Culture
Trump fuels change in Hispanic spending

Big Ideas

Trump fuels change in Hispanic spending

US ­– The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.
Finance : Retail : Food
Latino boom

Big Ideas

Latino boom

US – A Nielsen report reveals the growing influence of Latino Baby Boomers in mainstream culture.
Flat Agers : Hispanic : Baby Boomers
Neutral Culture

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...
Neutral Culture : Diversity : LGBT
Hispanic beauty opportunity

Big Ideas

Hispanic beauty opportunity

Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.
Hispanic Beauty : Nielsen : Cosmetics
US Hispanic population moves to new territory

Big Ideas

US Hispanic population moves to new territory

US Hispanic population moves to new territory
Atlanta : Raleigh : Orlando
Non-white births in US become majority

Big Ideas

Non-white births in US become majority

Non-white births in US become majority
Ethnographic : Population : Births
US beer brands tap into growing Hispanic market

Big Ideas

US beer brands tap into growing Hispanic market

US beer brands tap into growing Hispanic market
Beer : Coors Light : Football League
Macy’s pops up with contemporary market push

Big Ideas

Macy’s pops up with contemporary market push

Macy’s pops up with contemporary market push
Macy's : Pop-up : Capsule
Millennials paint a brighter picture in US

Big Ideas

Millennials paint a brighter picture in US

Millennials paint a brighter picture in US
Mobile Phones : Earnings : Income
Corona campaign dances to the Latin beat

Big Ideas

Corona campaign dances to the Latin beat

Corona campaign dances to the Latin beat
Miami : Hispanic : Corona
It ain't where you're at, if you're Hispanic American

Big Ideas

It ain't where you're at, if you're Hispanic American

It ain’t where you’re at, if you’re Hispanic American
Spanish : South America : Minority
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