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gym
News
Stat: Affordability and gymtimidation shape Middle East fitness boom
Cost remains the primary obstacle preventing people from joining a gym, according to the UAE & KSA Health & Fitness Report 2025, the region...
Sport
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Leisure
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Health
News
Ikea unveils collection of home fitness and wellness essentials
Ikea is stepping into the home fitness arena with the launch of Dajlien, a limited-edition collection set to hit markets in January 2024.
Sports
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Leisure
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Design
News
Flannels invites shoppers to test out retail fitness
The department store is welcoming a Barry’s fitness studio into its Liverpool flagship store, recognising the mutual benefits of the tie-up.
Sports & Leisure
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Retail
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Health & Wellness
News
Anytime Fitness is championing gym inclusivity
Responding to the lack of inclusivity in the fitness sector, gym chain Anytime Fitness is challenging typical assumptions about who goes to the gym.
Health & Wellness
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Fitness
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Media & Entertainment
News
H-O-TT designs furniture for active homebodies
Design studio H-O-TT is combining furniture with exercise equipment in its new conceptual homeware collection, Furfit.
Design
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Health & Wellness
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Furniture
News
Britons combine fitness with flings
According to research by Colliers International, gyms are increasingly multi-functional spaces that play host to a variety of social activities.
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Online Dating
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Gym
News
Stat: UK gym membership is on the rise
Research by Mintel has discovered an impressive rise in UK gym memberships, up by 15% from 2014 to 2019.
Health
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Wellness
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Fitness
Micro Trends
Eco-fitness
Gyms are harnessing the power of people’s workouts to reduce energy consumption and demonstrate their environmental credibility.
Wellness
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Health
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Fitness
Design Directions
Raw Movement
Inspired by human movement and touch, wellness interiors and packaging designers are embracing a raw aesthetic, experimenting with primitive shap...
Human Movement
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Blok London
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Boutique Fitness
Big Ideas
Outside in
London – Biofit has opened an indoor biophilic gym in a bid to encourage a more sustainable approach to fitness.
Biofit
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Whole-system Thinking
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Wellness
Micro Trends
Active Recovery
Brands are encouraging consumers to reset, restore and rejuvenate.
Active Recovery
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Precovery
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Snapbac
News
Sports culture
Beijing – Nike recently invited Coordination Asia to create a one-off Nike Studio in an art gallery to coincide with the World Athletics Cham...
Nike Studio
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Coordination Asia
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Body Temples
News
Design nourishment
Mexico – A new range of workout supplements is shunning the turbocharged world of bodybuilding.
Nativetech By Siemalab
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Supplements
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Anagrama
Big Ideas
Septuagenarian sweat
UK – New survey from Nuffield Health reveals that 70-year-olds are its most frequent gym-goers, notching up more monthly visits than Millennials an...
Septuagenarians
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Boomers
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Nuffield Health
News
Gymspiration
Oregon, US – A Nike campaign has shed light on the internal struggle of the amateur athlete in a more human take on fitness culture.
Better For It
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Nike
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Shake It Off
News
Spin out: Gym channels competitive spirit with gamified workouts
Los Angeles – The high-end gym Equinox is bringing gaming into the fitness studio. Its new spin class, The Pursuit, pitches riders against one an...
Equinox
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The Pursuit
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Gamification
News
Gym glam: StellaSport hits the shelves of high street retailers
UK – Adidas has teamed up with Stella McCartney for StellaSport, its new range of sportswear aimed at younger women.
Adidas
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StellaSport
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Afro-pastiche
Big Ideas
Net-A-Porter to launch site dedicated to sportswear
Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.
Net-A-Porter
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Activewear
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Luxury
Big Ideas
The cult of Body Temples goes extreme
Fitness classes like Project Fit are introducing new levels of intensity.
Fitness
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Soulcycle
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Gym Talk
Macro Trends
The Flat Age Society
Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers
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Age
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Agelessness
Micro Trends
Gym Talk
Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...
Gym
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Fittness
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IBISWorld
News
On your bike: Virgin takes re-con man to the gym
UK – January: a time of New Year’s resolutions and gym and health club advertising. Amidst the usual parade of gym bunnies and bright-eyed exhortat...
Gym
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Health Club
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Fitness
Markets
JWT Austerity Index
Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound
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Over-60s
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Over 60s
News
Mole hill: Danish gym swells up from underground
Hellerup, Denmark – Architects firm Bjarke Ingels Group (BIG) has designed an underground high school gymnasium with an undulating roof and sustain...
School
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School Design
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Underground Architecture
Micro Trends
Femclusivity
In A Room of One’s Own, first published in 1929, Virginia Woolf argued that a lack of money and privacy had prevented women from achieving creative...
Private Members Club
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Grace Belgravia
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Women Only
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