grooming | LS:N Global

News

Old Spice wants to entice younger consumers

The men's grooming brand has revamped its comedy campaigns as it targets Generation Z men.

Beauty : Grooming : Personal Care

News

Stat: Latin American consumers expect more from the beauty industry

Despite the fact that beauty and personal grooming are important to nine out of 10 Latin American consumers, a high proportion of women aged 50 and...

Beauty : Grooming : Latinx

News

Probably the best

Copenhagen – Carlsberg has launched its own line of men’s grooming products made with beer.

Carlsberg Beer Beauty : CP+B Copenhagen : Grooming

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...

Grooming : Consumer Behaviour : Beauty Routines

Big Ideas

Hispanic beauty opportunity

Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.

Hispanic Beauty : Nielsen : Cosmetics

Big Ideas

NPD study reveals rising sales of eyebrow make-up in the UK and US

UK and US sales of eyebrow make-up products have risen sharply, according to a new report.

Eyebrows : Growth : Cara Delevingne

Big Ideas

Cosmoprof Worldwide Bologna 2014 Part 2

In the second part of our coverage, LS:N Global reveals more of the latest trends and insights from the biggest beauty trade exhibition in Europe.

Beauty+ : Cosmoprof : Nature+

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 1

The beauty world was out in force seeking the new and the next at Cosmoprof Worldwide Bologna 2014.

Beauty+ : Cosmoprof : Cosmopack

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood

Lynx : Grooming : Unilever

Big Ideas

The Metrosexual is out, Re-con Man is in

The Metrosexual is out. Re-con Man is in.

Metrosexual : Masculine : Dandy

News

Wax work: A grooming kit for the savvy surfer

Montreal – At first glance, an unknowing customer might mistake the Surf Grooming Kit by Make Co and Studio Point for a men’s grooming kit. But be ...

Grooming : Make Co : Studio Point

News

Clean and simple: A grooming range for Re-con Man

Barto, Pennsylvania – Crux Supply Co knows that men don’t want to spend a long time searching for grooming products. They want understated simplici...

Branding : Masculine : No-Bollocks Boutique

News

Cutting edge: Harry's opens first barber shop

New York – Harry’s, which was launched in March 2013 as an online retailer for affordable and well-designed shaving products, has opened its first ...

New York : The Corner Shop : Warby Parker

Markets

Men's Grooming Market

Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...

China : Prestige : Gadgets

Big Ideas

Men's skincare brand targets urban professionals

Men’s skincare brand targets urban professionals

Packaging : Anti-Aging : Mazorin

Big Ideas

Beyond Beauty Paris 2013: Overview

Paris – Paris can still capitalise on its luxury fashion and beauty heritage, but many eyes in the beauty industry have long been trained on the Ch...

Clay : European : Cleansing

News

Iron man: Grooming products for the modern fellow

Brooklyn, New York – The Iron Society is a private barber’s club in Greenpoint run by Chris DeSanty. Having grown up in machine shops, DeSanty’s ae...

Cosmetics : Chris DeSanty : Greenpoint

Big Ideas

Amazon pushes male beauty with new grooming area

Online retailer Amazon is continuing its drive into the prestige beauty market with an area on its site dedicated to male grooming.

Amazon : Grooming : Curated

Design Directions

Geo Luxe

An artful high-low use of materials is influencing luxury product and interior design.

Interiors : High Low : Culture

Big Ideas

Ecommerce site sets new manhood agenda

Sussex, UK – Fatherhood blog Not a Bad Dad, the self-styled ‘antidote to the multitude of saccharine parent-focused sites around the world’, has la...

Not A Bad Dad : Blog : Father

Big Ideas

Young men save face by buying cosmetics online

Cosmetics : How-to : Guides

Markets

South Korean beauty market

The cosmetics market in South Korea has been growing by 10.4% a year for the past six years to an estimated value of W9 trillion ($8.3bn, €6.3bn, £...

South Korea : Korea : Seoul

News

Retro style: Ad pays lip service to facial hair

Advertising : Revivalist : Men

News

Clean shave: Men's salon opens in Amsterdam

Clean shave: Men’s salon opens in Amsterdam

Interior : Classic : Salon

News

Muscling in: Interactive ad is music to the ears

Interactive : Grooming : Vimeo