Grey London

Gillette challenges notions of masculinity

News

Gillette challenges notions of masculinity

The shaving brand is rethinking its familiar tagline, ‘The best a man can get’, by exploring what it means to be a man today.
Beauty : Wellness : New Masculinity
Grey London

Design Directions

Grey London

Grey London has embarked on a major rebranding to honour its founders and promote diversity.
Grey London : Brexit : Inclusivity
Inclusion culture

News

Inclusion culture

London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day ...
Grey London : Civic Brands : Branding
The power of art

News

The power of art

London – The Tate Britain’s latest campaign shows there is truth in the adage ‘a picture is worth a thousand words’.
Tate Britain : Grey London : Advertising
Nouveau Lean Cuisine

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...
#WeighThis Campaign : Lean Cuisine : 360i
High-visibility cyclists

News

High-visibility cyclists

UK – Volvo has developed a luminescent spray that makes cyclists more visible to drivers at night.
Volvo : Life Paint : United Kingdom
Air quality control

News

Air quality control

Sweden – In the world of automobiles, clean air is a rare commodity. Volvo has made this the focus of its latest advert, in its most tranquil car...
Volvo : Swedish Air : The Optimised Self
The Sound of Taste

Design Directions

The Sound of Taste

Let’s think about the category of spice marketing for a second. It is either Marco Pierre White, or a mum in a kitchen, contentedly stirring a pot....
Synaesthesia : Multisensory : Grey London
Touching taste: Schwartz creates a sonic poster

News

Touching taste: Schwartz creates a sonic poster

London – Following their Sound of Taste television commercial, Schwartz and Grey London have taken to a new medium to express the flavours o...
Grey London : Schwartz : Sound
Symphony of spice: A visualisation of flavour

News

Symphony of spice: A visualisation of flavour

London – Spices are all about flavour, but how do you sell flavour? Given that task by spice company Schwartz, Grey London and director Chris Cairn...
Schwartz : Spices : Grey London
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