generations

Stat: Local strolling beats social scrolling for Gen Z and Millennials

News

Stat: Local strolling beats social scrolling for Gen Z and Millennials

A new American Express Shop Small Impact Study reveals that younger consumers are rediscovering businesses not through social media, but by simply ...
People : Generations : Brands
Stat: Financial pressures lead younger Americans to reconsider parenthood

News

Stat: Financial pressures lead younger Americans to reconsider parenthood

A growing number of younger Americans are choosing child-free lives due to increasing financial pressures, according to the latest MassMutual Consu...
Parenthood : Youth : Finance
Foresight Friday: Fiona Harkin, director of foresight

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Foresight : Society : Modern Masculinity
The Future of Work is Inter-Generational

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...
Workplace : Generations : Accesibility
Stat: Survey finds that Millennials lead astrology interest

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Astrology : Society : Millennials
Stat: Vodafone UK partners with Global Action Plan for online safety

News

Stat: Vodafone UK partners with Global Action Plan for online safety

Vodafone UK has joined forces with Global Action Plan to advocate for online safety, urging UK regulators to prioritise safety in the development o...
Foresight : Generations Now And Next : Generations
Generation travel

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.
Generations : Consumer Behaviour : Travel Spending
Passing the torch

Big Ideas

Passing the torch

US – The conservative spending habits of Millennials could spell trouble for the American economy.
Millennials : Standard & Poor : Beth Ann Bovino
The Immortal Brand

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?
The Age Of The Long Near : Evernote : Long Now Foundation
Millennials and Generation D most willing to pay premium for healthy foods

Big Ideas

Millennials and Generation D most willing to pay premium for healthy foods

Younger generations are more likely to seek out and pay for healthy foods, according to a Nielsen report.
Millennials : Health Food : Generational Differences
Financial institutions fail to resonate with Millennial consumers

Big Ideas

Financial institutions fail to resonate with Millennial consumers

The financial services sector is failing to win the hearts and minds of Millennials, according to a new study.
Finance : Banking : Millennials
For Millennials, tech creates ties that bind

Big Ideas

For Millennials, tech creates ties that bind

For Millennials, tech creates ties that bind
Pew Research Center : Social Networks : Friendship
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