Generation Z | LS:N Global

Markets

Gen Z in Indonesia

With 74.9 million young, tech-savvy, and entrepreneurial Indonesians reshaping culture, business, and faith, Gen Z are a force no brand can afford ...

Youth : Generation Z : Indonesia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...

Retail : Sustainability : Youth

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

Design : Sports & Leisure : Sustainability

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...

Youth : Beauty : Retail

News

Stat: Gen Z are exercising less than their elders did at the same age

Asics Corp’s latest Global State of Mind Study underlines the enduring connection between physical activity and mental health.

Health : Wellness : Fitness

News

Stat: Employee engagement in the US hits lowest level in over a decade

Employee engagement in the US has reached its lowest point in more than 10 years, according to findings by Gallup released in April 2024.

Workplace : Generation Z : HR

Viewpoints

The Power of Precision Micro-Influencing

In the fervour of elections, micro-influencers wield significant power, showing how citizens are placing more value and trust in the voices of thei...

Media : Society : Election

Micro Trends

Comfort Cuvées

Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in ...

Youth : Food & Drink : Society

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

News

Stat: Gen Z men in the UK are more conservative on feminism than Boomers

A new Ipsos poll unveiled in February 2024 shows a notable generational schism among UK males aged 16–29.

Society : Pop-culture & Media : Youth

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

News

The Viewpoint: Augmenting Beauty with Generation Z

As cosmetic treatments gain popularity and beauty undergoes a TikTok-inspired transformation, we investigate Generation Z’s perspectives on augment...

Beauty : Health : Wellness

Behaviours

Emerging Youth: UAE

The UAE’s Gen Z are leading the nation’s evolution by redefining tradition to mirror their own values and vision.

Youth : UAE : Gen Z

Markets

The State of Streetwear

LS:N Global unpacks the state of streetwear and where the lucrative but crowded category is headed.

Fashion : Luxury : Youth

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...

Luxury : Society : Fashion

News

Stat: US Gen Z do not solely define wealth as financial security

In its 2023 Young Investor Research report, US Bank reveals how American Gen Z, in contrast with their elders, define wealth as more than financial...

Gen Z : Finance : United States

Behaviours

Emerging Youth: China

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and patriotic luxury g...

China : Youth : Gen Zalpha

News

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Gaming : Loneliness

Micro Trends

AI Believers

Navigating the normacrisis era, Gen Z are turning to AI sanctuaries for on-demand, personalised spiritual fulfilment, exploring existential questio...

AI : Spirituality : Technology

News

Gen Z are keeping hustle culture at bay and turning to low-stress jobs

British Gen Z workers are driving searches for low-stress, median-income jobs.

Workplace : Generation Z : Youth

News

Stat: Data confirms that Gen Z are avid archivists

Why are Generation Z obsessed with archival fashion? Fashion insights firm Edited has examined the numbers behind the hype, suggesting that young p...

Fashion : Luxury : Media

Viewpoints

Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...

Beauty : Ageing : Generation Z

Behaviours

Emerging Youth: Japan

Unlike their peers in the US or Europe, Japanese youngsters are quietly rebelling amid political unrest and social fragmentation.

Youth : Fashion : Society

Micro Trends

Not Your Parents’ Car

Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.

Mobility : Youth : Sustainability