Generation D | LS:N Global

Viewpoints

New Direction: Harry Styles reveals Generation Z’s entertainment future

When 600 of Harry Styles's biggest fans packed excitedly into The Garage in North London for his secret gig last weekend, it wasn’t his new tunes t...

Technology : Culture : Leisure

News

A new Level

Barcelona – Level is a new geographically neutral budget airline.

Travel : Millennials : New Bricolage Living

Big Ideas

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.

Whole-system Thinking : Recycling : Millennials

Big Ideas

Robot retail

UK – A new report suggests that retail is the industry that will lose the most workers to automation.

Automation : Workplace Futures : Retail

News

Food for fun

Global – Be is a new range of organic wellness supplements aimed at members of Generation D.

Wellness : Branding : Gen Viz

Big Ideas

Responding to retail

US – Some 64% of American consumers prefer to shop in bricks-and-mortar stores, according to a new report.

Shopping : Generation Z : Brick-and-mortar

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

Big Ideas

Selfie surgeons

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.

Social Media : Cosmetics : Selfies

News

Makeover

York, UK – Fashion designer Matty Bovan is celebrating girlhood with a new film for Barbie’s 58th birthday.

Barbie : Matty Bovan : Youth Culture

News

All grown up

Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.

Mercedes-Benz : Automotive : Millennials

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

Barbie : Generation D : Internet Of Things

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.

Barkley : Generation Z : Millennials

Big Ideas

A friendly AI adviser

Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...

Oyoty : Awakening Tech : Privately SA

News

The power of youth

US – Target is tapping into Generation I’s creative expertise with its latest children’s clothing and accessories line.

Target : Children's Clothing Line : Generation D

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...

Luxury Futures 2016 : Luxury On Demand : Anti-authenticity Luxury

Design Directions

The Fifth Sense

The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.

Chanel : Dislocated World : Feminism

Big Ideas

Decoded Beauty New York 2016: Review

Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points

Decoded Beauty : Gen Viz : Hyper-personalisation

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Big Ideas

Back to school

US – The end-of-summer sales boost that comes with back-to-school purchases is already under way, so what can we expect from this season?

Generation D : Athleisure : Back-to-School

Big Ideas

Bad education

UK – A new study questions the net costs and benefits of a UK university education.

Education : The Learning Economy : Generation D

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Foodporn : Havas Worldwide : Instagram

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...

Whole System Thinking : Sustainability Futures : The Immortal Brand

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

Big Ideas

Money in make-up

Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.

Cosmetics : Generation D : Real Talk Beauty

News

Wear it well

Istanbul – Customisable digital necklace, Bisou, lets wearers get creative through an accompanying app.

Bisou : Wearable Tech : Gen Viz