Gen Z | LS:N Global

Markets

Gen Z in Indonesia

With 74.9 million young, tech-savvy, and entrepreneurial Indonesians reshaping culture, business, and faith, Gen Z are a force no brand can afford ...

Youth : Generation Z : Indonesia

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N...

Gen Z : Finance : Value

News

Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.

Culture : Society : LGBT

News

Stat: Gen Z are being priced out of the nightlife economy

Rising costs and safety concerns are keeping young people out of the UK’s nightlife scene, according to a new report from the Night Time Industries...

Nightlife : Youth : Finance

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...

Hospitality : Gen Z : Supper Club

News

Opera Air turns browsing into a mindful experience

Norwegian software company Opera is reimagining web browsing with the launch of Opera Air, a first-of-its-kind browser designed around mindfulness.

Health & Wellness : Technology : Pop-culture & Media

Behaviours

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...

Youth : Gen Z Canada : Gen Z

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...

US : Gen Z : Sober Nightlife

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.

Technology : AI : Gen Zalpha

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...

Retail : Fashion : Global Events

Markets

Cultural Capital

As Gen Z reshapes the financial world with irreverence and creativity, fintech is transforming into a playground of memes, gamified investments and...

FinTech : Gen Z : Fintok

News

Stat: Gen Z value ethics over pay when job hunting

Nearly half of Gen Z workers in the UK are rejecting job offers due to perceived ethical shortcomings, according to a survey by Co-operatives UK.

Youth : Workplace : Society

News

NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures

On Sunday 12 January, NRF 2025 Retail’s Big Show opened at New York’s Jacob K Javits Convention Center, drawing more than 40,000 attendees.

Retail : Advertising & Branding : Luxury

Macro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...

Design : Advertising & Branding : Sustainability

News

Stat: South Korea sets ambitious targets for paternity leave and childcare

The South Korean government has unveiled plans to significantly boost paternity leave uptake and enhance childcare support as part of its strategy ...

Workplace : Health & Wellness : Youth

News

Stat: Teens face weekly exposure to conspiracy theories

A new study by the News Literacy Project reveals that teens encounter conspiracy theories on their social media feeds at least once a week, yet mos...

Pop Culture : Youth : Media

News

Stat: Bumble says single women are no longer willing to tolerate nonsense

Dating app Bumble has released its highly anticipated 2025 trend report which highlights a shift toward more authentic and intentional relationship...

Youth : Health & Wellness : Society

News

Stat: Travel tops homeownership for Chinese Gen Z

The Gen Z workforce in China is prioritising travel over traditional milestones such as homeownership, with 70% of respondents in a recent HSBC sur...

Youth : Travel & Hospitality : Workplace

News

YouTube launches media literacy programme to help teens spot AI content

Launched during the Global Media and Information Literacy Week, YouTube has introduced a free curriculum designed to help teens navigate AI-generat...

Technology : Pop-culture & Media : Youth

News

Rare Beauty’s first global campaign celebrates individuality and self-acceptance

Rare Beauty, Selena Gomez’s cosmetics brand, has launched Every Side of You, its first worldwide initiative celebrating individuality and self-acce...

Health & Wellness : Beauty : Advertising & Branding

News

Stat: People trust social media, but hesitate to pay for news, study shows

A study from Morning Consult showed social media has become a dominant news source, with nearly 40% of US adults turning to these platforms multipl...

Pop Culture : Media : News

News

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Brian Bordainick, co-founder of Starface and Julie, is launching Overdrive to destigmatise drug testing and promote harm reduction.

Health : Wellness : Design

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and...

India : Gen Z : Identity

News

Stat: Only half of Gen Z plan to vote despite having significant political power

Gen Z has a reputation for political apathy, and this is underlined by a new survey showing that only 53% of 18–29-year-olds ‘definitely’ plan to v...

Society : Politics : Youth