Gen I | LS:N Global

Micro Trends

Conscious Play

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become mo...

Youth : Gen I : Sustainability

Design Directions

Tinybop: Interactive Design

Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...

Tinybop : Gen I : Gaming

News

Money mission

Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them make better financial decisions.

The Teleporters : M&C Saatchi : Gen I

Micro Trends

Health-conscious Kids

As society becomes more health-conscious, wellness is trickling down to the youngest generation.

WellJelly : China Drewitt : Fitness Trackers

News

Tiny tot tv

Stockholm – Children’s app-maker Toca Boca has expanded its remit with a new video streaming service.

Toca Boca : Video Streaming : Gen I

News

Playful programming

UK – Technology Will Save Us’ latest product is a programmable play wearable that helps children to learn to code.

Technology Will Save Us : Mover Kit : Bethany Koby

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.

The E-motional Economy : Education : San Francisco

News

Preview: Gen Neutral

The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling the rise of an inclusive, gender-neutral a...

Gen Neutral : Identity : Branding

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...

Neutral Culture : Agender Retail : Beauty

Big Ideas

TV saviour

New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.

Television : Vice Media Group : Media Futures

Big Ideas

Online viewers

UK – A Childwise 2016 television survey proves that children choose YouTube and Netflix over broadcast programming.

YouTube Generation : Netflix : Gen I

News

Virtual playground

US – Mattel has collaborated with Google to re-invent the iconic View-Master as a ‘mom-approved’ virtual reality (VR) headset.

Mattel : Virtual Reality : Gen I

Big Ideas

Channel your emojis

Amsterdam – Researchers have developed an emoji-powered YouTube video search.

Emoji2Video : Tyler Schnoebelen : Search Engine

Big Ideas

Next level

UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.

Cyphinx : Cybersecurity : Recruitment

Big Ideas

Money in the bank

New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the value of saving.

ASB : Saatchi & Saatchi : Gen I

News

Breakfast fun

London – British designer Dominic Wilcox has collaborated with food brand Kellogg’s to create a series of lo-fi inventions to encourage children to...

Dominic Wilcox : Kelloggs : Soggy-O-Meter

Big Ideas

Personalisation power

London – Start-up Lost My Name is using the power of data to create a new generation of personalised books.

Lost My Name : Interactive : Storytelling

News

Phygital play

Berlin – Start-up company Vai Kai is set to release the Avakai, a collection of smart toy companions that aims to help Millennial parents control ...

Avakai : Vai Kai : Gen I

News

Connected Worlds

New York – Creative studio Design I/O has developed and installed Connected Worlds, a large-scale, interactive eco-system, in the New Yor...

Connected Worlds : Design I/O : New York Hall Of Science

News

Child’s play

London – Art collective Assemble and artist Simon Terrill have revived the Brutalist playgrounds of post-war Britain as part of a new exhibition at...

Assemble : Simon Terrill : The Brutalist Playground

Big Ideas

Children’s spending power

Austin – A new survey from online holiday rental marketplace HomeAway reveals the hidden spending power of ‘kidfluencers’ around the world.

Kidfluencers : Millennials : Parents

News

Neolithic play

London – Children can explore a mystical wonderland in The Idol, a soft-play centre which evokes an ancient past.

The Idol : Marvin Gaye Chetwynd : Soft Play

News

Generation I toys

London – Developers at Map and Made by Many have created the first computer you can throw, a smart, responsive ball designed fo...

Hackaball : Map And Made : Generation I

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.

IBM Watson : Toys : Gen I

Big Ideas

New app offers Instagram-like experience for children

Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids.

Mind Candy : PopJam : Mobile Apps