Gen Alpha | LS:N Global

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

News

Belvedere Museum brings art masterpieces into the digital world on Roblox

The Belvedere Museum in Vienna is pioneering new approaches to digital art education with Art Leap, an interactive game on Roblox that immerse...

Gaming : Culture : Gen Alpha

News

Gen Alphas are throwing birthday parties in Sephora stores

Gen Alpha are swapping traditional parties for beauty retail experiences, as beauty stores become the go-to destinations for skincare-obsessed tweens.

Beauty : Retail : Alphas

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.

Technology : AI : Gen Zalpha

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...

Retail : Fashion : Global Events

News

Stat: Social media and gaming revealed as top Gen Z career goals

Research commissioned by Southeastern Rail reveals that Gen Z is turning away from traditional office roles in favour of social media and gaming ca...

Youth : Workplace : Gaming

News

NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures

On Sunday 12 January, NRF 2025 Retail’s Big Show opened at New York’s Jacob K Javits Convention Center, drawing more than 40,000 attendees.

Retail : Advertising & Branding : Luxury

Macro Trends

Future Forecast 2025: Sports, Health & Wellness 

The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...

Sports & Leisure : Society : Health & Wellness

News

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...

Technology : AI Education : Gen Alpha

News

Egypt's Ministry of Education to launch AI-powered digital learning platform

The Ministry of Education and Technical Education in Egypt is set to unveil an educational platform designed to centralise all key academic resourc...

Education : Artificial Intelligence : Youth

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...

Food & Drink : Youth : Protein

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Boomers : Boomers Now And Next: From Ageing To Becoming

Behaviours

Back-to-School Alphas

Gen Alpha are earning ‘aura points’ at the start of the school season thanks to skincare smoothies, smellmaxxing, hiring glam squads and sanitising...

Youth : Culture : Gen Alpha

News

Fruittella encourages outdoor play with sun-activated storybook

Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.

Youth : Environment : Technology

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight : Australia : France

News

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide.

Sports & Leisure : Youth : Advertising & Branding

News

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

News

Heeyo’s AI playmate offers digital companionship for children

Heeyo, an AI chatbot, is set to become a digital companion for children around the world, offering interactive tutoring and emotional support.

AI : Technology : Youth

News

Foresight Friday: Seyi Oduwole, intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, intern Seyi Oduwole discu...

Society : Pop-culture & Media : Technology

News

Imoo launches new Z7 sports watch phone for kids

Imoo, the pioneering brand in kids’ smartwatch technology, has introduced its new flagship sports watch phone, the Z7, in the UK and Germany.

Technology : Gen Alpha Consumers : Wearable

News

Morrama launches mindful AI tools to support children’s mental health

Design consultancy Morrama has introduced a set of innovative AI tool concepts aimed at supporting children aged six or older to manage emotions, e...

AI : Technology : Youth

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...

Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

Retail : Advertising & Branding : Youth

News

Penguin Random House Canada transforms bedtime stories into immersive experiences

Canadian publishing company Penguin Random House Canada, in collaboration with creative agency Rethink, has unveiled a ground-breaking smart home a...

Youth : Technology : Pop Culture

News

Dutch coffee brand recruits children to its board of directors

Dutch coffee brand De Koffiejongens, known for its sustainable, biodegradable coffee pods, is pioneering a unique approach to corporate governance.

Coffee : Food & Drink : Youth