Football | LS:N Global

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Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.

News

Southampton FC launches creative design studio Turf

Southampton FC has unveiled Turf, an innovative creative design studio bringing the club’s renowned in-house creative expertise to the broader busi...

Design : Sports : Leisure

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...

Sports & Leisure : Fashion : Pop-culture & Media

News

Hyundai turns to emotional marketing for the 2024 Paris Olympic Games

Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.

Advertising & Branding : Sports & Leisure : Paris Olympics 2024

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Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Foresight Friday : Blokette

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

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Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection.

Fashion : Football : Louis Vuitton

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Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.

SPF : Advertising & Branding : Alcohol

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Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...

Advertising & Branding : Food : Sports & Leisure

News

Stat: Football fandom has finally crossed the Atlantic

Private equity firm The Chernin Group (TCG) has invested £30.2m ($38.5m, €35.5m) in Classic Football Shirts, a British company selling authentic fo...

Sport : Fashion : Retail

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

News

Stat: FootballCo explores shifting fan preferences in global football

New research from FootballCo reveals that a surge in young player-over-club fans is reshaping traditional football landscapes.

Sports : Youth : Entertainment

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

News

Itaú turns to AI to bring fictional women football players to life

In a campaign released in August 2023 entitled Mas Que Una Copa (more than a cup), financial services firm Itaú has revealed the faces of women foo...

AI : Football : Brazil

News

Estée Lauder teams up with Manchester United to tap into Asia’s male beauty market

Beauty and skincare behemoth Estée Lauder announced an exclusive partnership with Manchester United in July 2023 to tap into the club’s fanbase in ...

China : Beauty : Football

News

Prada joins China’s women’s national football team as official partner

To celebrate the 2023 FIFA Women’s World Cup, Italian fashion house Prada has joined forces with China’s women’s national football team as an offic...

Fashion : Luxury : Football

News

Study reveals football boots are not designed for women

The European Club Association (ECA) unveiled a pioneering research project in June 2023 to develop football boots specifically designed for women.

Sport : Football Boot : Football

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.

Sports : Sport : Social Media Communities

News

Pantone’s creative take on the LGBTQ+ flag for the World Cup

In light of the controversy-ridden FIFA World Cup in Qatar, Pantone has created an all-white alteration to the LGBTQ+ rainbow flag, where Pantone c...

Society : Design : Sports & Leisure

Big Ideas

Five Innovators Empowering Football Activism

With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.

Youth : Sports & Leisure : Society

News

These football cards profile Qatar’s fateful migrant workers

With excitement building about the FIFA World Cup, citizen-funded journalism platform Blankspot is working to raise awareness of its lesser-known, ...

Society : Health & Wellness : Architecture

News

This football campaign scores for English women

With the UEFA Women’s Euro tournament kicking off in summer 2022, a new campaign is elevating the women players and fans that bring the championshi...

Sports & Leisure : Society : Media & Entertainment

News

Hyundai promotes sustainability goals ahead of World Cup

As the 2022 FIFA World Cup approaches, automobile brand Hyundai is launching a sustainability campaign that reminds viewers and fans that the real ...

Sustainability : Advertising And Branding : Society

News

Qatar’s flexible stadium is a nod to sustainable sports futures

Responding to the commonly unsustainable nature of large sporting venues, Qatar has unveiled a demountable stadium ahead of the FIFA 2022 World Cup.

Architecture : Sustainability : Modular Design

News

This campaign champions football’s diverse history

London’s Migration Museum is drawing attention to the diverse backgrounds of professional footballers through an awareness-building campaign.

Society : Design : Football