FMCG | LS:N Global

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution an...

Material : Design : Sustainability

News

Tymbark turns to AI to revamp iconic song

Creative agency DDB Warsaw has launched a video campaign for Tymbark, a heritage FMCG brand in Poland, using AI-generated videos and involving lead...

Food & Drink : AI : Heritage

News

Stat: Global FMCG e-commerce sales are on the rise

At a time when retailers are focusing on physical store environments, a recent study reveals that many everyday items are still being bought online.

Food And Drink : Stats : Stat

Micro Trends

Erotic Eating

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and indulgence.

Food : Drink : Health And Wellness

News

Stat: Asian consumers fuelling FMCG e-commerce

Across the globe, FMCG sales are increasingly from online channels, finds research by Kantar, GfK, IRI and Intage.

Retail : Ecommerce : Food

News

Good Fibrations offers good-for-gut snacking

The Gut Stuff health platform is moving into the snacking market with the launch of its Good Fibrations bars.

Health : Wellness : Snacking

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

News

Loop wants to normalise reusable FMCG packaging

A new circular shopping programme will allow consumers to buy popular products from some of the world’s biggest brands in reusable packaging.

Retail : Packaging : FMCG

Big Ideas

Jeremy Hodara on the challenges of e-commerce in Africa

The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...

Retail : E-commerce : FMCG

Micro Trends

The Vagina Reconsidered

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.

Beauty : Wellness : Branding

Big Ideas

Baby bites

UK – Once considered too small for the market, miniature avocados are appearing on grocery shelves.

Avocados : Grocery : M&S

Big Ideas

Waste not

UK – FMCG brand Yeo Valley is releasing a special-edition yoghurt made from fruit that would otherwise go to waste.

Yeo Valley : Tesco : Left-Yeovers

Big Ideas

Digital groceries

Global – Digital technology is redefining grocery shopping, according to a new survey by Nielsen.

Nielsen : FMCG : Groceries

Viewpoints

Alex Gledhill: Joined-up retail

Big data can make stores more immersive, compelling and profitable, says Alex Gledhill, global account manager for Tesco at Intel.

Big Data : Intel : Tesco

Micro Trends

Scare Marketing

Brands are turning to fearful themes in advertising and marketing campaigns,showing that they can lead people safely through the Polarity Paradox.

Sonja Lyubomirsky : FMCG : Unilever

Big Ideas

Unilever encourages hand-washing in African villages

Unilever : Soap : Hand-washing

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Big Ideas

UK grocers go the extra mile on local produce

Local : Website : Urban

Big Ideas

Rural India revels in its new spending power

Rural : Spending : Nielsen

Big Ideas

German consumers lead new European optimism

Germany : Value For Money : Optimism