Fatherhood

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...

Health : Wellness : Parenting

In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.

Health : Wellness : Contraception

America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...

Youth : Health & Wellness : Society

These brands are future-proofing dadvertising

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...

Dadvertising : Advertising : New Masculinity

Magazine for dads

News

Magazine for dads

Warsaw – The conscious dad takes centre stage in new magazine Fathers.

Fathers Quarterly : Magazine : Golden Brown

Parental guidance: Apple pitches iPhone 5s as all-round parenting tool

News

Parental guidance: Apple pitches iPhone 5s as all-round parenting tool

US – Apple’s latest advertising campaign suggests that the iPhone is the ultimate accessory for busy parents.

Apple : Iphone : IPhone 5s

Fatherly advice: Ad embraces the many sides of being a dad

News

Fatherly advice: Ad embraces the many sides of being a dad

Toronto – In television advertisements for grocery staples, it is rare for dads to make an appearance – and if they do, they sometimes come across ...

Dads 2.0 : Fatherhood : Canada

Study finds more US dads at home with children

Big Ideas

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.

Pew Research Center : Fatherhood : Parenting

Communities

Dads 2.0

Until now, the stereotypical modern dad had been defined as someone who helps out at bedtime, changes the occasional nappy and even does the school...

Fatherhood : Joel Higgs : Oskar Skatt

Men's media market

Markets

Men's media market

In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.

Publishing : The Green Socer Journal : Hello Mr

Micro Trends

Man-uals

These are uncertain times. For men, it is difficult to know where to turn to for advice on the little things in life. As a result, a new micro-genr...

Publishing : Fatherhood : Good Men Project

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