Fandom | LS:N Global

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.

Sport : Leisure : Media

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...

Beauty : Sports : Leisure

News

Southampton FC launches creative design studio Turf

Southampton FC has unveiled Turf, an innovative creative design studio bringing the club’s renowned in-house creative expertise to the broader busi...

Design : Sports : Leisure

News

Elf brings beauty to game day with inclusive fandom campaign

Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...

Sports & Leisure : Beauty : Advertising & Branding

Markets

Post-hype Sneaker Market

The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competit...

Fashion : Fandom : Sneakers

News

Avavav puts the run in runway to debut new Adidas collaboration

Fashion label Avavav asked its models to run a mock race on the runway for its spring/summer 2025 fashion show in collaboration with Adidas at Mila...

Fashion : Sports : Avavav

News

Game-Changers: Converting supporters into stakeholders

Join us online on 10 September 2024 from 2:00pm to 3:00pm BST for our Sports and Leisure Futures 2024–2025 members-only online event. RSVP now.

Sport : Leisure : Fandom

News

Game-Changers: Sports leagues embrace gaming to capture Gen Z fans

Join us online on 10 September 2024 from 2:00pm to 3:00pm BST for our Sports and Leisure Futures 2024–2025 members-only online event. RSVP now.

Sport : Leisure : Fandom

News

Game-Changers: How the Middle East and Asia are reshaping global sports fandom

Join us on 10 September 2024 for the launch of our new macrotrend report, Game-Changers: The Future of Sports Fandom, in which we track how the spo...

Sports & Leisure : Webinar : Pop-culture & Media

News

Manchester City launches official Fortnite experience

Premier League football club Manchester City has become the first British football club to launch an official Fortnite gaming experience.

Gaming : Sport : Fandom

News

Stat: YouTube launches new report on changing behaviours in fandom

A new study conducted by the YouTube Culture & Trends team analyses how the nature of fandom has been redefined.

Popculture : Media : Youth

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Foresight Friday : Blokette

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...

Advertising & Branding : Food : Sports & Leisure

News

Stat: Gaming for self-expression is fuelling growth in gaming

According to online fan community Fandom’s Inside Gaming 2024 report, almost half (46%) of gamers list creation, imagination and self-expression as...

Gaming : Identities : Technology

News

Stat: Football fandom has finally crossed the Atlantic

Private equity firm The Chernin Group (TCG) has invested £30.2m ($38.5m, €35.5m) in Classic Football Shirts, a British company selling authentic fo...

Sport : Fashion : Retail

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

News

McDonald’s takes anime inspiration to real life with WcDonald’s universe

In a ground-breaking move, fast food giant McDonald’s is bringing fans’ beloved WcDonald’s from anime fiction into reality.

Fandom : Youth : Entertainment

News

Stat: FootballCo explores shifting fan preferences in global football

New research from FootballCo reveals that a surge in young player-over-club fans is reshaping traditional football landscapes.

Sports : Youth : Entertainment

News

Rario digitises cricket fandom through NFTs

The platform enables ownership of popular cricket moments in the form of images, video or audio, and plans an interactive fan club for engaging wit...

Media & Entertainment : Technology : Sports & Leisure

Markets

Radio Market

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.

Media : Radio : Society

News

Lay’s Messi deepfake personalises football fandom

Snack brand Lay’s is allowing football fans to send interactive messages through a deepfake rendering of the footballer Lionel Messi.

Fandom : Fans : Deepfake

Viewpoints

Gen Z audiences are rewriting entertainment

Aron Levitz, head of Wattpad Studios, explains how the storytelling app is creating an entertainment universe powered by data, fandom and teen crea...

Youth : Media : Entertainment

Markets

Digital Fandom Market

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...

Technology : Entertainment : Media

Big Ideas

Serial podcast attracts new audience to long-format audio storytelling

Serial, a new podcast featuring a true-crime narrative told over multiple full-length episodes, is leading to renewed interest in audio storytell...

Podcast : Radio : Binge Culture