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Big Ideas
Six Pet Market Trends to Watch in 2025
From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...
Pet
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Pet Market Trends 2025
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AI-powered Pet Accessories
News
JD Sports celebrates modern families in Christmas campaign
JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.
Society
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Identities
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Home
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...
Health
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Wellness
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Parenting
Markets
Teen Menstrual Health
The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...
Health
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Wellness
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Youth
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still ...
Finance
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Health & Wellness
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Society
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...
Youth
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Dating
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Identity
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and inf...
Saudi Arabia
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Luxury
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Vision 2030
Macro Trends
Alphas Now and Next: From the Sandbox to Roblox
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...
Generations
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Gen Alpha
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Demographics
Micro Trends
In (Birth) Control
The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health
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Wellness
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Contraception
Micro Trends
Future Five: Home & Family
As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.
Future Five
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Home & Family
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Topics
Big Ideas
Global Wellness Summit 2023: Wellness’ Growing Influence
Expected to reach a market value of £6.89 trillion ($8.47 trillion, €7.90 trillion) by 2027, the wellness industry is increasingly prioritising nea...
Health
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Wellness
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Technology
News
New sex toy doubles as an artificial insemination device
Vruit is a new sex toy offering an alternative to clinical insemination, transforming the act of insemination from something medicalised and steril...
Health
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Sexual Wellness
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Design
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth
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Health & Wellness
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Society
News
Stat: Romance and dating on the decline in the US
A recent study by romance publisher Harlequin reveals a decline in romance and dating in the US since the pandemic.
Society
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Dating
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Romance
Viewpoints
Longevity Lifestyles: Future Views
The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we explore the...
Health
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Wellness
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Society
Markets
Kidswear Market
Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.
Fashion
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Youth
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Retail
Micro Trends
Clean Medicine
We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.
Health
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Wellness
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Medicine
Markets
Conscious Homes Market
Over the next decade, what our homes mean to us will evolve as domestic spaces adapt to new requirements, from building our resilience to offering ...
Home And Family
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Technology
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Health & Wellness
Markets
Fertility Market: The New Cycle
Calling time on body clock stigma, a candid new conversation is taking place about fertility.
Health
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Wellness
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Fertility
Viewpoints
Family in 2050
By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive future while...
Health
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Wellness
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Technology
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society
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Technology
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Health
News
Channel 4 partners with Hertility for employee health assessments
The broadcasting network is the first in the industry to launch a health service for womxn employees.
Workplace
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Health & Wellness
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Society
News
Co-living for single parents becomes a reality in France
New family structures have inspired French company Commune to launch co-living spaces for single-parent families.
Society
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Health & Wellness
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Architecture
Big Ideas
How Learning Spaces are Evolving for Gen Zalpha
Aligning with changing youth ideals and shifting global forces, educational spaces are evolving to inspire young people to take charge of their fut...
Youth
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Society
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Education
News
Mars Wrigley invites loved ones into job interviews
Recognising the changing priorities of many prospective employees, the multinational food company is offering interviewees the option to bring the...
Workplace
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Society
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Career
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