Faction Marketing | LS:N Global

News

Santander’s new campaign wins the Entertainment Lions Grand Prix

Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.

Advertising : Finance : Branding

News

Androids’ dream of stealth marketing

Global – A trailer for forthcoming sci-fi film Alien: Covenant positions AMD as the future of artificial intelligence.

AMD : Artificial Intelligence : Neo-kinship

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

Faction Marketing : Canada : Brandstanding

News

Real-world gaming

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

Ubisoft : Faction Marketing : Netflix

News

Character study

London – A new project by architecture studio Sybarite highlights the company’s multifaceted practice through the eyes of a fictional editor.

The Sybarite : Architecture : Chinese New Year

News

Monkey Business

US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertisi...

Mailchimp : Droga5 : The Sacred Egg

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...

Faction Marketing : Netstalgia : Novembre

News

Surrounded by synths

UK – The lines between reality and fantasy are blurred in Channel 4’s new ad campaign for Humans.

Faction Marketing : Channel 4 : Humans

Viewpoints

Julian Borra: The new deep

Creative comms strategist explains that people need to feel, not think, before they engage with big issues.

Ethical Brands : Faction Marketing : Emotional Engagement

Design Directions

Story of Things

Scotch & Soda invites consumers to suspend disbelief and live their lookbook.

Airbnb : Scotch & Soda : Amsterdam

News

Eye candy

US – Design Army has given Georgetown Optician the Wes Anderson treatment in a new storybook-style ad.

Faction Marketing : Design Army : Eyewear

News

Robotic ruse

London – Adverts for a new type of synthetic human had social media in a flush this week, before the campaign was revealed to be a clever ruse for ...

Channel 4 : Humans : Advertising

News

Plastic fantastic

US – Plastique is more than a trend, it’s a revolution. Or so the latest fashion line from Frank La Rant would have you believe.

Fruit Of The Loom : Crispin Porter + Bogusky : Spoof

Design Directions

Breakfast Defectors

Using sameness as a starting point for inspiration, advertising agency Deutsch Los Angeles has imagined a dystopian world in which its client, Taco...

Taco Bell : Chasm Culture : Faction Marketing

News

Sole to soul

UK – Footwear brand Clarks is hosting an interactive documentary via WhatsApp, inviting fans to learn more about the icons who helped shape its ren...

Clarks : From Rats To Rudeboys : Faction Marketing

News

Punch Shanghai

Shanghai – Logan’s Punch bar has been designed as a celebration of the American cocktail spirit.

Neri & Hu Design : Logan's Punch : Faction Marketing

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.

Ted Baker : Pinch Me : Faction Marketing

News

Storytelling hospitality

California – Central Los Angeles’ latest boutique hotel combines premium luxury with an innovative piece of storytelling.

Hotel Covell : George Covell : Chapters

News

Digital paint swatch

UK – Dulux’s latest advert is a digital upgrade of the paint swatch, brought to life in a cinematic telling of a dystopian future devoid of colour.

Dulux : BBH : Shoppable Video

News

For your eyes only: Luxury menswear range for the gentleman spy

Savile Row, London – After we tell you about the new Kingsman collection we might have to kill you.

Kingsman: The Secret Service : Bespoke Menswear : Faction Marketing

News

Keeping it real: Miranda July sells objects from her novel

New York – Film director and writer Miranda July has launched a website selling real items mentioned in her first novel.

Miranda July : First Bad Man Store : Shop The Show

News

Lidl surprise: Supermarket group opens pop-up restaurant in Shoreditch

London – A couple weeks ago, a mysterious pop-up opened in Shoreditch. Other than the name, Deluxe, not much was known about it, but it has now bee...

London : Lidl : Faction Marketing

News

Novel idea: Bringing the story alive with a digital thriller

Coventry, UK – Novelist William Boyd’s latest thriller won’t be available in hardback or in a book store near you, but as an interactive story host...

Jaguar Land Rover : The Vanishing Game : Faction Marketing

News

History of language: EF takes us on a journey through the decades

International – To celebrate its 50th anniversary, international language school EF, Education First, has released a new decades-spanning shor...

Faction Marketing : Marketing : Advertisement

News

Carry on: Samsonite shows its lighter side

Brussels - Luggage brand Samsonite has released a series of online videos that showcase the innovative features behind its latest range, in tongu...

Samsonite : Luggage : Saatchi & Saatchi