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Droga5
Viewpoints
Flexibility must sit at the heart of place branding
Droga5’s Chris Chapman on why it’s crucial to delve into an area’s past and present, but have a malleable vision for its future.
Branding
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Architecture
:
Placemaking
News
The truth is worth it, says The New York Times
Rallying against the fake news claims levelled at it by President Donald Trump, the New York Times newspaper has released a new series of adverts t...
Media
:
Journalism
:
News
News
Be bra-zen
Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...
Uniqlo
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Bare-It-All Branding
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Lingerie
Design Directions
Did you mean MailChimp?
In its first major campaign, email marketing service MailChimp is leading by example.
MailChimp
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Droga5
:
Omnichannel
News
Monkey Business
US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertisi...
Mailchimp
:
Droga5
:
The Sacred Egg
News
Comforting clothing
Global – Clothing brand Uniqlo’s new global ad campaign focuses on our emotional response to clothes by asking ‘Why do we get dressed?’
Uniqlo
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The E-motional Economy
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Droga5
News
Spot the difference
US – Skincare brand Clearasil admits that it knows nothing about marketing to teenagers in a campaign aimed at that very demographic.
Clearasil
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Gen Viz
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Anti-Authenticity
News
Black is beautiful
New York – Skincare brand Shea Moisture is raising awareness about the prejudice of having separate ethnic and beauty aisles.
Shea Moisture
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#BreakTheWalls
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Droga5 New York
Design Directions
Tiger Beer Coaster
Many people believe that a few cold beers can aid creativity. In 2015, LS:N Global reported on packaging that attests to this. Tiger Beer decided t...
Tiger Beer
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Coaster
:
Film Making
Macro Trends
New Bricolage Living
Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation
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Life-lodging
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Connectivity
News
Preview: Power Provenance
People are more eager than ever to understand the provenance behind their power and are creating demand for renewable energy through a range of inn...
Solar
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Sunplug
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Whole-system Thinking
Micro Trends
Power Provenance
More dependent on technology than ever before and used to exercising freedom of choice, people are demanding more say on where their energy comes...
Solar
:
Sunplug
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Whole-system Thinking
Big Ideas
Cannes Lions Review Part 1
During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...
Cannes Lions 2015
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Brandstanding
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Droga5
Big Ideas
Fuel for thought
US – Toyota is tackling its doubters head on with a new online video series.
Toyota Mirai
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Fueled By Everything
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Droga5
Micro Trends
Smart Philanthropy
Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...
Humanitarian Campaigns
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Unused Resources
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Crowd-sourcing
News
History calls: Phone booths made for storytelling
New York – To promote its NYC 1993 exhibit, the New Museum has enlisted one of today’s most neglected, but still ubiquitous, pieces of urban infras...
Local
:
Stories
:
New Museum
News
After hours: Sports brand goes to extra time
After hours: Sports brand goes to extra time
Germany
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Herzogenaurach
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Puma Social
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