Diesel | LS:N Global

Big Ideas

The Download: Milan Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.

Luxury : Fashion : Design

News

Diesel boosts everyday apparel with anti-microbial shield

Diesel's Upfreshing capsule collection boasts an anti-bacterial and anti-microbial product and droplet barrier.

Fashion : Retail : Diesel

News

Diesel’s Side:Biz allows consumers to sell its designs

The brand's new e-commerce initiative enables Diesel followers to open their own digital shops selling Diesel products.

Fashion : Retail : Digital

Micro Trends

Bullying Backlash

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called flaws and ...

Youth : Beauty : Fashion

News

Diesel turns cyberbullying into Hate Couture

The fashion brand’s latest campaign features celebrities proudly wearing clothes emblazoned with real online abuse.

Fashion : Youth : Activism

News

Stretched out

Shanghai – Diesel has enlisted the help of a contortionist and some clever web design to promote its new range of flexible jeans.

Diesel : Responsive Lookbook : Gen Viz

News

Fractured lens

New York – Creative agency Field has shown how the distinctions between digital and physical reality are blurring in Diesel’s spring/summer 2016 in...

Field : Diesel : New Natures

Big Ideas

Condé Nast Luxury Conference

Seoul – The second Condé Nast International Luxury Conference has just drawn to a close in Seoul, and its location could not be more appropriate.

Conde Nast : International Luxury : Seoul

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

News

Preview: The XXX Factor

Global – In the 1990s we saw the rise of ripped bodies. But today it’s simply not enough to plaster washboard abs across the underground.

Diesel : Vivenne Westwood : JW Anderson

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Trend Tracker

Awakening Tech

Identified by LS:N Global in 2014, the Awakening Tech macrotrend explored how consumers are negotiating their identities in a digital world and h...

Sensor Technologies : Affective Computing : Living Architecture

Viewpoints

Mike Bell: Innovating the luxury auto

The future luxury auto is more than an electric powertrain, says Mike Bell of Jaguar Land Rover.

FT Live : Financial Times : Future Of The Car

News

Top shop: If LS:N Global made… a store

London – Shopping at the LS:N Global boutique would be phygital and highly personalised, and the traditional walls of retail would blur and blend t...

Retail Experience : 2014 : If LS:N Global Made...a Store

Design Directions

POSTroma

A digital installation in Diesel’s new flagship store in Rome embodies the living, changing nature of the city.

Living Architecture : POSTroma : Digital Installation

News

Digital impressions: Diesel store installation responds to Twitter traffic

Rome – Diesel has enlisted the help of German artist Andreas Fischer to create a ‘living’ artwork in its flagship store that responds to ...

Diesel : Andreas Fischer : POSTroma

Big Ideas

LVMH gets go-ahead to redevelop La Samaritaine

LVMH : La Samaritaine : Restoration

Big Ideas

Gucci takes a stand for women’s rights campaign

Gucci : Equality : Chime For Change

Big Ideas

Fendi funds Rome’s Trevi Fountain restoration

Renaissance Brands : Italy : Fendi

Big Ideas

Diesel helps to restore Venice landmark

Venice : Italy : Diesel

Big Ideas

Diesel app links together retail's rich Tapestry

Diesel : Tapestry : Westfield London

News

Online break: Diesel calls on fans to go offline

Twitter : Diesel : Facebook

Big Ideas

Made in Africa: Edun+Diesel to support sustainable trade

Bono : Edun : Diesel

News

Pixel this: Diesel store boxes clever

Design : Flexthetic : Yoshimasa Tsutsumi

News

Plot-driven: Hybrid4 stars in digital comic

Advertising : Shepherd Laughlin : Narrative