customer experience | LS:N Global

News

Audi Vietnam brings neuroscience to the car-buying experience

Audi Vietnam is redefining the car-buying journey with an innovative campaign for its Q8 SUV, blending neuroscience with emotional decision-making....

Technology : Audi : Design

News

Four Seasons Hotels experiments with in-suite hologram technology

Hologram hotel clerks might sound like a futuristic dream, but this is now a reality at The Beverly Wilshire hotel.

Travel & Hospitality : Luxury : Health & Wellness

News

Nike House of Innovation transformed into breath-focused experience

Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’s Holistic Fitne...

Retail : Wellness : Design

Micro Trends

Future Forecast 2024: Travel & Hospitality

2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...

Travel : Hospitality : Luxury

Viewpoints

Branding’s Transformation Age

Design and experience strategy is evolving to become a form of collaborative engagement along a narrative arc of surprise and transformation that c...

Design : Experience : Tomorrow's Leadership

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Big Ideas

World Retail Congress 2023: Resilient Retail Futures

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...

Technology : Retail : Sustainability

Viewpoints

Brand-led Immersive Travel

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the potential of...

Travel : Hospitality : Luxury

Viewpoints

So Far, So What, Sephora?

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a big buzz.

Beauty : Retail : Wellness

Markets

Fertility Market: The New Cycle

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

Health : Wellness : Fertility

Big Ideas

Retail’s New UX Sustainability Hubs

As consumer demand for value-driven retail increases, a new wave of Hyperphysical Stores offering sustainability-focused customer experiences are c...

Retail : Sustainability : Fashion

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

Retail : Transparency : Hospitality

News

Mango’s latest store captures teenage dreams

In a bid to entice and excite young shoppers, the fashion retailer has unveiled its first Mango Teen store in Barcelona.

Gen Z : Youth : Retail Experience

Markets

The State of Luxury: USA 2022

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces and care.

Luxury : Retail : Health & Wellness

Big Ideas

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.

Retail : Architecture : Design

Micro Trends

Gated Retail

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.

Luxury : Retail : Fashion

Markets

Inflationary Loyalty Market

As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.

Retail : Finance : Society

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.

Retail : Society : Technology

Micro Trends

Budget Bots

With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...

Finance : Technology : Retail

Macro Trends

Hyperphysical Stores

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...

Retail : Bricks-and-mortar : Stores

Micro Trends

Digital Fragrances

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...

Fragrance : Beauty : Technology

Micro Trends

Alco pop-ups

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the experiential boom.

Retail : Drink : Alcohol

Big Ideas

Explore the next global luxury hotspots

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down deeper, more loca...

Luxury : Covid-19 : Travel