Creator Economy | LS:N Global

News

The Lighthouse launches Venice campus to provide content creators with a creative workspace

Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...

Pop-culture & Media : Youth : Advertising & Branding

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure...

Influencer : Creator Economy : Content Creators

News

CES 2025 daily recap: Panasonic launches wellness division and Delta turns 100

The first official day of CES 2025 opened with Panasonic Holdings Corp group CEO Yuki Kusumi taking to the stage to announce Panasonic Well.

Technology : CES : CES 2025

Macro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

News

Stat: The influencer industry could double in value by 2027

According to Forbes’s most recent research on the top creators in 2024, the influencer industry is booming.

Society : Workplace : Finance

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.  

Algorithms : Big Data : Technology

Viewpoints

Coachella Fatigue

Market saturation, solo tours and an audience craving community over selfies have turned the hottest music festival lukewarm, says cultural insight...

Coachella : Festival : Entertainment

News

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...

SXSW 2024 : Marketing : Creator Economy

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...

Technology : Influencer Marketing : Gaming

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

News

Spotify empowers music creators in Roblox

The streaming service is inviting fans and artists to connect with each other in gaming platform Roblox.

Society : Media & Entertainment : Metaverse

News

TikTok’s new platform will pay musicians

Social media company TikTok is responding to demands to reform the music streaming industry.

Finance : Media & Entertainment : Youth

Viewpoints

How Atelier is creating anti-fragile beauty supply chains

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen supply chains.

Beauty : Manufacturing : Sustainability

News

Verizon launches tools for amateur live-streamers

US – Network provider Verizon is empowering creators with the launch of its all-in-one event production platform, BlueJeans Studio.

Accredited Influencers : Livestream Market : Creator Economy

Micro Trends

Sideline Studios

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure developments.

Media : Media And Entertainment : Technology

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...

Youth : Media : Alternet Economies