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Stat: Influencer marketing brings greater ROI than traditional digital ads
Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
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Stat: Half of YouTube users prefer commentary from creators to events
YouTube’s newly released 2023 Culture and Trends Report has unveiled an intriguing trend among its users.
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Klarna merges real-life and social shopping experiences
As consumers tentatively re-embrace physical stores, buy-now, pay-later (BNPL) service Klarna has acquired social shopping platform Hero.
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Dress-X angles digital fashion towards influencers
Dress-X is positioning its array of digital fashion from global designers towards newness-chasing influencers.
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Joe Lazauskas: Contently
How brands can make content that consumers want to see.
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Mobile games market surges ahead in Russia
Mobile games market surges ahead in Russia
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