consumer behaviour | LS:N Global

Markets

Gen Z in Indonesia

With 74.9 million young, tech-savvy, and entrepreneurial Indonesians reshaping culture, business, and faith, Gen Z are a force no brand can afford ...

Youth : Generation Z : Indonesia

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N...

Gen Z : Finance : Value

News

Stat: UK consumers are ready to use AI to buy fashion

Artificial intelligence is revolutionising fashion retail by refining purchasing functionality, ensuring seamless user experiences and optimising o...

Artificial Intelligence : Retail : Fashion

Micro Trends

Anti-ostentation Attitudes

From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring new role models.

Luxury : Marketing : Society

Big Ideas

Frieze London 2016: Top 10

Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.

Frieze London 2016 : The Dislocated World : Turbulent Teens

Viewpoints

Alexander Köth: Minodes

Why it’s time to bring digital analytics to bricks-and-mortar retail.

Alexander Köth : Retail Futures : Minodes

News

Adapt or desist

London – Speakers at the latest Future Artefacts talk urged the media business to adapt to consumer behaviour rather than use copyright claims.

Future Artefacts : Media Futures : Copyright & Piracy

Micro Trends

The New Commune

Co-living is now seen as an extension of co-working, where community and convenience are on your doorstep.

Co-living : Co-working : WeWork

Big Ideas

Culling cable

US – More than half of adults under 32 will have never paid for cable tv by 2025, according to new figures from Forrester Research.

Forrester Research : Cable : Cord-nevers

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...

Grooming : Consumer Behaviour : Beauty Routines

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.

Generations : Consumer Behaviour : Travel Spending

Big Ideas

Label warning

US – Consumers are becoming increasingly indifferent to so-called organic products, according to a new study from Mintel.

Food : Organic : Health

Big Ideas

Soft currency

UK – Cashless payments have overtaken those in hard cash for the first time, according to new figures from the UK’s Payments Council.

Cashless Payments : UK Payments Council : Oyster Card

Big Ideas

Millennials and Generation D most willing to pay premium for healthy foods

Younger generations are more likely to seek out and pay for healthy foods, according to a Nielsen report.

Millennials : Health Food : Generational Differences

Big Ideas

Silent Generation reaps the wealth rewards of history

Americans in retirement are wealthier than ever, but this may not translate into consumer spending, according to a Bloomberg analysis of US Federa...

Silent Generation : Wealth : Alpha-Amortals

Viewpoints

The Future of Britain

Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.

The Flat Age Society : Just Nots : Millennials

News

Extreme behaviour: The Polarity Paradox preview

London – In its forthcoming Trend Briefing in March, LS:N Global will be considering The Polarity Paradox, an examination of global demographic shi...

Trend Briefing : The Polarity Paradox : Extremism

Big Ideas

Mobiles preferred to PCs for social networking

Cell : Mobile : Social Networking

Viewpoints

John Kearon : Mind-expanding market research

Brainjuicer chief juicer John Kearon talks about mind-expanding market research.

Market Research : BrainJuicer : John Kearon

Big Ideas

Social networking top online activity in India

Internet : Consumer Behaviour : ComScore

Big Ideas

Young consumers continually switch digital media

Mobile : Digital Immigrants : Innerscope Research

Big Ideas

Tv and social media mix well for US viewers

Television : Survey : Consumer Behaviour

Big Ideas

Unwanted offers drive online shoppers away

Online Shopping : Boycott : Recommendation