Conscious Deceleration

Design Directions

Seductive Opulence

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft al...

Wellness : Luxury : Seduction

News

The Standard Hotel immerses guests in sound

The Standard Hotel, London, is inviting its first guests of the new year to experience a unique immersive sound installation, The Retiring Room.

Travel & Hospitality : Health And Wellness : Soundscapes

Viewpoints

It’s time for brands to engage with de-growth

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community models – and brands must do the same.

Society : Sustainability : Design

Markets

Modern Meditation Market

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.

Meditation : Wellbeing : Wellness

Macro Trends

Recuperative Living

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness...

Beauty : Health : Wellness

Macro Trends

Enlightened States

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared sp...

Experience : Wellness : Leisure

News

Crown Affair brushes up haircare routines

The new haircare and beauty label doubles as a platform offering a range of products and advice around the ritual of female hair brushing.

Beauty : Wellness : Hair Care

News

This hotel offers a meal plan for post-holiday blues

Boutique hotel Zero George has partnered with meal delivery service Sakara to extend its relationship with guests beyond check-out.

Travel : Hospitality : Wellness

Big Ideas

Focused fitness classes

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.

Wellness : Fitness : Conscious Deceleration

Big Ideas

Generation Z are driving an arts revolution

Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.

Media : Youth : Entertainment

News

Maude brings intimacy to bathing

The brand has expanded from sexual wellness products to celebrate the rituals and intimacy of bathing.

Health : Wellness : Sex

Markets

Staycation Market

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.

Travel : Hospitality : Sustainability

News

Outer Reach is a stretch studio for sedentary lifestyles

The studio in New York’s Tribeca neighbourhood is designed to increase the kinaesthetic awareness of busy urbanites.

Health : Wellness : Recovery

News

Stat: Modern dating is amplifying performance anxiety

Love in the Digital Age, a new study by Havas Group, reveals the impact of online dating on self-confidence, belief in love and the quest to find t...

Health : Wellness : Sex

Big Ideas

What will wellness look like in 2030?

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...

Far Futures : Health : Wellness

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...

Health : Wellness : Conscious Deceleration

News

The body’s response to food is only partly genetic

A new study finds that individual responses to the same foods are different, even between identical twins.

Health : Wellness : Food