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Civic Branding
News
Cannes Lions 2024 daily recap: Re-evaluating the power of brands
At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024
:
Cannes Lions
:
Advertising
Viewpoints
Can AI Generate Emotionally Driven Brands?
Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI
:
Advertising
:
Society
Viewpoints
Is Essentialism the Future of Branding?
Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding
:
Branding
:
Democratised Branding
Micro Trends
Subversive Sustainability Ads
Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability
:
Advertising
:
Design
Viewpoints
Sustainability sells: Consumers want the whole package
As Lucozade and Pringles hit the headlines for their packaging crimes, there is opportunity for brands to demonstrate their sustainability credenti...
Sustainability
:
Packaging
:
Pringles
News
Tools for action: Affordable housing toolkit aims to engage citizens
Tools for action: Affordable housing toolkit aims to engage citizens
Maps
:
Manhattan
:
Pop-ups
News
Smoke on the water: Centre for contemporary art opens
Smoke on the water: Centre for contemporary art opens
Restaurant
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Arts
:
Architects
News
New year, new you: Website keeps track of promises
New year, new you: Website keeps track of promises
Branding
:
Resolutions
:
New Year
News
A good broth: Brand supports outdoor projects
A good broth: Brand supports outdoor projects
Civic Branding
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Crowdsourcing
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Bovril
News
Wait in warmth: A bus shelter with a civic duty
Wait in warmth: A bus shelter with a civic duty
Civic Branding
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Advertising
:
Multisensory
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