Branding | LS:N Global

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...

Ageing : Marketing : Branding

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

News

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...

Sport : Leisure : Advertising

News

Huel’s Every Fire Needs its Fuel campaign celebrates its diverse community of Hueligans

Meal supplement brand Huel is kicking off 2025 with its first-ever global campaign, Every Fire Needs Its Fuel, showcasing the diversity of its grow...

Health : Wellness : Fitness

News

Stanley 1913 and Lionel Messi unite for a drinkware collaboration

Lifestyle drinkware brand Stanley 1913 has teamed up with football legend Lionel Messi for an exclusive, multi-year partnership that blends perform...

Sports & Leisure : Society : Food & Drink

News

Coconut Cult gets a surreal makeover to match its radical mission

Probiotic brand Coconut Cult is redefining the food-as-medicine movement with its fermented coconut yoghurt, celebrated for its unique taste and gu...

Food & Drink : Design : Health And Wellness

Big Ideas

TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...

Travel : Retail : Drink

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

News

Madalena Studio grows logo with live bacteria for Crucible

Madalena Studio has taken branding to a microbial level, creating a live bacterial logo for Crucible, a drinks laboratory and creative hub founded ...

Design : Biotechnology : Branding

News

Audi unveils Love at First Light campaign as part of its Audi Design Love Stories

Audi is celebrating the launch of its fully electric SQ6 e-tron SUV with a new content campaign Love At First Light, the initial instalment in a th...

Visual : Mobility : Design

News

Omse rebrands Other Box to showcase its workplace equality efforts

Other Box, a company dedicated to championing workplace equality, has undergone a rebranding led by London-based design studio Omse.

Design : Workplace : Branding

News

Sorry Nonna re-imagines pasta sauce with a nostalgia-driven twist

Sorry Nonna is shaking up the pasta sauce aisle with a cheeky approach that challenges traditional flavours while paying homage to the past.

Design : Food & Drink : Nostalgia

News

Joonbyrd embraces affective wellness with nostalgic design

Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.

Health & Wellness : Design : Advertising & Branding

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

News

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.

Luxury : Mobility : Travel

News

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.

Food : Drink : Branding

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...

Cannes Lions 2024 : Cannes Lions : Advertising

News

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.

Food : Health & Wellness : Design

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...

Food : Meat : Health

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...

Environment : Climate Crisis : Advertising

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

Design : Sports & Leisure : Sustainability

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

News

Livity unveils vibrant brand identity for breast cancer charity

Creative agency Livity has spearheaded a brand overhaul for CoppaFeel!, the UK's breast cancer charity focused on young people.

Youth : D&I : Health

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding