Brand strategy

Why Brands Must Reclaim Decision-Making 

Viewpoints

Why Brands Must Reclaim Decision-Making 

Digital anthropologist Matt Klein tells LS:N Global why we’re losing our ability to make decisions – and how rejecting curation, embracing happenst...
Pop-culture & Media : Retail : Advertising & Branding
Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

News

Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

On day two of Web Summit, attendees spread their attention across start-up pitches, the exhibition floor and a series of talks and panels covering ...
Technology : Pop-culture & Media : Society
Australia Presentations Tour 2024

News

Australia Presentations Tour 2024

In October 2024, The Future Laboratory co-founder Chris Sanderson will embark on a tour of Australia, presenting the company’s latest trend insights.
Events : The Future Laboratory : APAC
SXSW 2024: Designing Superbrands

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...
Design : Brand Strategy : SXSW
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
 Virtual Empathy

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.
Virtual Reality : Gen Viz : E-motional Economy
Leyla Tahir: Tate Collective London

Viewpoints

Leyla Tahir: Tate Collective London

How to collaborate with young adults to build a fun, sustainable audience strategy.
Tate Collective : Gen Viz : Museum 2.0
Mikkel Rasmussen: Seeing brands through the eyes of the consumer

Viewpoints

Mikkel Rasmussen: Seeing brands through the eyes of the consumer

Michael Rasmussen, director of ReD Associates’ European division, explains why brands can learn more from the ancient science of anthropology.
ReD Associates : Mikkel Rasmussen : Christian Madsbjerg
Young at heart: Network Evening shares youth work

News

Young at heart: Network Evening shares youth work

Young at heart: Network Evening shares youth work
Youth Network Evening : James Wallman : Youth
Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Viewpoints

Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Trend forecaster and author Marian Salzman talks about new consumer values. 
Marian Salzman : Consumer Insight : Fast Fashion
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