Bloggers | LS:N Global

Viewpoints

What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.

Music : Branding : Facebook

Big Ideas

Influencer instinct

UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.

Cosmopolitan : Influencer Market : Millenials

News

Luv rewards

California – Luv It is a new app that promotes consumer engagement by offering monetary rewards for time spent using the platform.

Luv It : E-commerce : Fashion

Viewpoints

Troy Collins: Endource

How personalised content can be used to differentiate e-commerce from physical retail.

Troy Collins : Endource : Content Curation

Big Ideas

Bloggers’ blight

Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.

Bloggers : SheKnows Media : Celebrity Endorsements

News

Insta-ready meals

Global – Tin foil manufacturer Reynolds Kitchens is inviting social media users to dinner in its latest Instagram campaign.

Reynolds Kitchen : Havas Chicago : Instagram

Communities

New Indian Tastemakers

As more consumers in India become connected to the internet and plugged into what’s new in fashion, food and lifestyle, a new wave of influencers...

Consumer Behaviour : India : Bloggers

News

Digital discovery

London – LS:N Global caught up with Sarah Fletcher, casting director at Feels, to talk about talent discovery and authentic marketing.

Sarah Fletcher : Feels : Storm

News

Bold beauty

London – LS:N Global caught up with Get the Gloss founder and editor-in-chief Susannah Taylor to talk about building a health and beauty website in...

Get The Gloss : Susannah Taylor : Blogosphere

News

A step forward: Instagram footwear campaign raises awareness of rainforest

A sophisticated Instagram campaign by SapientNitro brings eco-themed trainers to the fashion-conscious.

Sky Rainforest Rescue : Instagram : SapientNitro

Big Ideas

Target pins hopes on the top Pinterest pinners

Pinterest : Target : Discount Shopping

Big Ideas

Fohr Card launches tool to quantify social media impact

Fohr Card launches tool to quantify social media impact.

Luxury : Subscription : Bloggers

Big Ideas

Gap works with Tumblr on exclusive ad campaign

For advertising campaign Back to Blue, Gap partnered with Tumblr

Advertising : Takeover : Crowdsourced

Micro Trends

Sexy Sweat

Women are getting a sweat on, and these days they are not afraid to show it. Once a taboo, businesses, brands and blogs are now helping women to ce...

Nike : Sports Lab : Sport Cosmetics

Big Ideas

Lifestyle brands venture into French territory

Magazine : Publishing : Pinterest

Big Ideas

Digital Dress Up campaign inspires social shopping

New York – Hot on the heels of its $20m (€15.4m, £13m) investment spearheaded by Condé Nast International, luxury fashion e-tailer Farfetch held a ...

Farfetch : Social Media : Bloggers

News

Then it begins: & Other Stories opens in London

London – & Other Stories, the new brand from Swedish retailer H&M, opened its doors today.

& Other Stories : H&M : Lifestyle

Big Ideas

World Travel & Hospitality Market 2012

The World Travel Market (WTM) is the most important tourism event of the year: almost 48,000 come to make deals and find out what is new and next i...

Gaming : Tourism Flanders : Laplication App

Markets

Beauty retail: Department stores

UK – Premium beauty brands are driving a fresh wave of UK beauty hall launches, as department stores back a prestige brand mix for blogger-driven b...

Harvey Nichols : Beauty Bazaar : WWD

Big Ideas

Macy’s goes on flea market parade with Bar III

Macy's : Flea Market : Bloggers

Big Ideas

Brazilian blogger collective joins e-commerce

F-hits : Bloggers : Brazil

News

Interior design: Bloggers help to set up shop

Lagerhaus : Blogging : The Tomorrow Store

Big Ideas

Kurt Geiger rubs shoulders with fashion bloggers

Bloggers : Street Style : Bricks And Mortar

Big Ideas

Dedicated website offers a Gilt-edged menu

Recipes : Food Website : Artisanal Food

Big Ideas

Superdrug weaves web reviews into shop displays

Superdrug : Beauty Retail : Beauty Blog