Betterverse

Beijing regulates the virtual idol industry

News

Beijing regulates the virtual idol industry

In China, digital influencers and virtual pop stars are becoming a vital part of youth culture and entertainment.

Technology : Media And Entertainment : Metaverse

The artist bringing culture, wellness and education to the metaverse

News

The artist bringing culture, wellness and education to the metaverse

Pronounced ‘zero’, [0] is a new innovation lab and creative studio founded by metaverse artist Krista Kim and producer Peter Martin that is designe...

Media And Entertainment : Technology : Design

Betterverse Bites

Micro Trends

Betterverse Bites

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.

Food And Drink : Metaverse : Betterverse

News

A deodorant brand hosts a marathon in the Betterverse

With inequalities becoming increasingly apparent in virtual worlds, the deodorant brand is partnering with gaming platform Decentraland to host a m...

Health And Wellness : Media And Entertainment : Technology

Adidas offers personalisation for AI avatars

News

Adidas offers personalisation for AI avatars

Aligning with the growing importance of personalised avatars, the sportswear brand is launching a personality-based artificial intelligence (AI)-ge...

Sports & Leisure : Technology : Media & Entertainment

The Betterverse

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...

The Metaverse : Media & Technology : Society

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