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Backlash Culture
Macro Trends
Civic Brands
Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...
Brandstanding
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Sharing 2.0
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Civic Brands
News
Bright spark
Global – Jaguar previewed its first I-PACE concept electric car with an ad that addresses a dislocated world.
Jaguar
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The Dislocated World
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I-PACE
Macro Trends
The Dislocated World
In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...
The Dislocated World
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Turbulent Teens
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Backlash Culture
News
Backlash Culture
London – LS:N Global presented our Spring/Summer 2016 Trend Briefing to delegates at London’s Barbican Centre yesterday.
Backlash Culture
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S/S 2016 Trend Briefing
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Barbican Centre
News
The E-motional Economy: An introduction
London – Introducing The E-motional Economy, the third macrotrend from our forthcoming Spring/Summer 2016 Trend Briefing.
The E-motional Economy
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Emotions
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Kasia Maciejowska
News
Backlash Culture
Global – Backlash Culure is a call to arms for companies to take a more combative stance against the consumer zeitgeist.
Backlash Culture
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S/S 16 Trend Briefing
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Positive Friction
News
Backlash Culture Network Evening: Thomas Gorton
London – Thomas Gorton, editor of Dazed Digital, spoke to LS:N Global about driving youth culture online.
Dazed Digital
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Dazed & Confused
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Online Publication
Design Directions
High Anarchy
Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.
Backlash Culture
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Marketing
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Collage
News
Gen Viz : An introduction
London – LS:N Global journalist Maks Fus-Mickiewicz introduces Gen Viz, the second of three macrotrends from our Spring/Summer 2016 Trend Briefing.
Gen Viz
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Visual-first Culture
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Communication
News
Backlash Culture Network Evening: Jo Lavender
London – A store should be a place where people find recognition and comfort, no matter what their state of mind, according to Jo Lavender, marketi...
Department Store For The Mind
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Network Evening
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Backlash Culture
News
Backlash Culture Network Evening: Emma Rose Hurst
London – LS:N Global welcomed Emma Rose Hurst, senior strategist at Brand Union, to talk about the rise of Backlash Culture.
Backlash Culture
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Emma Rose Hurst
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Brand Union
News
Network Evening 2016: Backlash Culture
London – LS:N Global welcomed members to our Trend Briefing Network Evening introducing the key trends that will shape the coming years.
Network Evening 2016
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Backlash Culture
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The E-motional Economy
Big Ideas
Look twice
US – MTV is taking on rape culture in a series of online banner ads.
Brandstanding
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MTV
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Look Different
News
Against Airbnb
Europe – HomeAway takes aim at competitor Airbnb by suggesting that the sharing economy isn’t all it’s cracked up to be.
HomeAway
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Sharing Economy
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Airbnb
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