Baby Boomers | LS:N Global

News

The Space: Taco Bell’s The Cantinas offers a taste of early retirement

Taco Bell is redefining retirement with the launch of The Cantinas, an early retirement community experience which opened in San Diego, California,...

News

Dove celebrates ageing with Beauty Never Gets Old campaign

Dove is embracing the beauty of ageing with its latest campaign, Beauty Never Gets Old.

Society : Beauty : Anti-ageing

News

Even moderate drinking carries serious health risks for older consumers

A new study published in medical journal JAMA Network Open has revealed that even light or moderate drinking carries an increased risk of cancer, p...

Drink : Alcohol : Health

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...

Luxury : Gen Z : HNWI

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.

Society : Technology : Health

News

Stat: Gen Z’s purchasing power plummets

The purchasing power of Generation Z is far below that of previous generations.

Stat : Stats : Statistic

News

Stat: Baby Boomers prove valuable for streaming services

According to Deloitte’s latest Digital Consumer Trends research in the UK, Baby Boomers are proving to be a lucrative audience for streaming and vi...

Technology : Media & Entertainment : Society

News

Xbox gaming links older generations with family

The gaming brand is offering Xbox consoles to retirement communities across the UK in a bid to boost connections between retirees and their family ...

Media : Entertainment : Retirement

News

Stat: Boomers avoid buy-now, pay-later options

According to global consumer research by eShopWorld (ESW), Baby Boomers conduct international e-commerce in a different way to younger demographics.

Stat : Statistic : Finance

News

Carefull lets families protect loved ones’ finances

Fintech company Carefull is launching a platform to support care-givers in managing the finances of ageing relatives.

Finance : FinTech : Society

News

Stat: Baby Boomers are leading mobile usage

Consumers are now spending more time on mobile apps, according to The State of Mobile 2021 report by analytics firm App Annie.

Stat : Tech : Media

News

Perfect Diary’s inter-generational beauty campaign

For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...

Beauty : Flat Age : Advertising

News

Stat: British Boomers more likely to exhibit green behaviour

The recent People & Power Report 2020 conducted by Opinium for renewable energy supplier Pure Planet reveals generational discrepancies in day-to-d...

Retail : Sustainability : Carbon Footprint

News

Thrive@55 tackles job ageism in advertising

Advertising agency Thinkerbell’s latest paid internship exclusively targets applicants aged 55 or older in a bid to address age inequality in the c...

Society : Workplace : Internships

News

Stat: UK Boomers look to intergenerational financial planning

Research by YouGov for Quilter shows that 48% of Baby Boomers in the UK could afford to give money to family members before they die.

Society : Finance : Banking

News

Stat: Boomers feel stifled by employer ageism

According to research by LinkedIn, age is the most prominent barrier for job-seekers in the UK, above gender, ethnicity or educational background.

Society : Ageism : Workplace

News

Stat: Boomer women feel ignored by the beauty industry

A survey by AARP shows that 89% of women say beauty and personal grooming are at least somewhat important to them.

Beauty : Baby Boomers : Make-up

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

Travel : Baby Boomers : Hospitality

News

Stat: China’s over-50s opt for online convenience

The silver pound is becoming a driving force in the development of China’s economy.

Retail : Food : Baby Boomers

Markets

Money Market: Baby Boomers

Turning their backs on the term ‘elderly’, Baby Boomers are working until later in life than previous generations and re-inventing retirement on th...

FinTech : Global : Baby Boomers

News

Ikea designs homes with the elderly in mind

The Swedish retailer has partnered with the construction company Skansa and the Queen of Sweden’s Silviahemmet foundation to offer housing that is ...

Society : Design : Future Homes

Viewpoints

Will single-person households create a health crisis?

As the number of people living alone increases in South Korea, mental and physical health issues are becoming a major societal concern.

Uncoupled Living : Health : Wellness

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...

Beauty : Wellness : Technology

News

The Market: Flat Age Women Market

A closer look at the women applying the activist mindset acquired during their youth to a mass media that has long ignored their 50-plus age group.

Flat Agers : Baby Boomers : Activists