Augmented Reality | LS:N Global

News

Meta sees right through the future of augmented reality glasses with Orion

Meta has announced the launch of Orion, a groundbreaking pair of augmented reality (AR) glasses designed to blend digital and physical experiences ...

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.

Food & Drink : Ar : Heineken

Viewpoints

Immersive Living Spaces

Design innovation consultant Matthew Cockerill talks to LS:N Global about how augmented and mixed reality will be at the core of the future of the ...

Mixed Reality : Smart Homes : Augmented Reality

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.

Technology : Pop-culture & Media : Society

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Markets

AI Pleasures Market

AI is stepping into intimate domains, allowing users to create and experience bespoke tech-enhanced pleasure.

Technology : Sexual Wellness : AI

Micro Trends

Future Five: Artificial Intelligence

As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.

Technology : AI : Design

News

Maybelline promotes new mascara with the world’s largest AR mirror

Maybelline New York is embracing augmented reality advertising and using a building-scale AR mirror to promote its new Falsies Surreal mascara in U...

Beauty : Advertising & Branding : Technology

News

Bratz World AR experience launched in Walmart stores

A Bratz World augmented reality experience has been rolled out in Walmart stores in a bid to drive footfall ahead of the festive season while cemen...

Retail : Media & Entertainment : Technology

Viewpoints

The Great Concert Comeback

Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...

Entertainment : Music : Media

Big Ideas

Brand Innovation Debrief: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...

Media : Entertainment : Retail

News

BMW introduces ConnectedRide Smartglasses for motorcyclists

German car-maker BMW is set to launch its new ConnectedRide Smartglasses, designed to enhance safety and provide real-time data projection for moto...

Mobility : Technology : Design

Viewpoints

The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial in...

AI : Artificial Intelligence : SXSW

News

Seymourpowell launches AR tourism app

Stirling has become a fully augmented tourist destination thanks to a new AR app developed by renowned design agency Seymourpowell, which worked wi...

Travel & Hospitality : Technology : Media And Entertainment

News

The Marriott gamifies the hotel experience

Moxy Hotels, an offshoot of The Marriott group, is gamifying the hospitality experience in an effort to draw in younger consumers and make hotel st...

Travel & Hospitality : Media And Entertainment : Technology

News

JR and Superblue transform the city into a 3D journal

French artist JR and experiential arts company Superblue are teaming up to transform the built environment into a monumental journal.

Technology : Media & Entertainment : Society

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

News

Stat: Snapchat finds a loyal audience with young Saudis

All eyes may be on TikTok in the West, but Snapchat is rapidly becoming one of the most popular social media platforms in Saudi Arabia.

Youth : Media & Entertainment : Society

News

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.

Retail : Media & Entertainment : Youth

News

Pinterest users can now curate Shopping Lists

Social media and image sharing platform Pinterest is bolstering its global shoppable elements, improving the site’s overall retail experience.

Retail : Eccommerce : Technology

News

Anastasia Beverly Hills virtualises eyebrow grooming

The make-up brand has launched a smartphone application that uses augmented reality (AR) to advise users on eyebrow care.

Beauty : Technology : Covid-19

Big Ideas

Five innovators modernising food and drink

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food and drink.

Food : Drinks : Media

News

Billy Blue uses AR to develop educational marketing

Billy Blue College of Design at Torrens University Australia is pushing the boundaries of educational marketing with its augmented reality (AR) pro...

Youth : Education : TikTok

News

Phygital Lego bricks for Gen Alpha musicians

The Lego Group and Universal Music Group are joining forces to launch Vidiyo, a phygital music video maker geared towards children aged 7–10.

Music : Technology : Youth