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Anti-authenticity
News
Kärcher pokes fun at the home care market
Subverting the often-staid realm of domestic cleaning products, German company Kärcher is poking fun at itself with its latest Bring Back the Wow c...
Advertising
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Anti-authenticity
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Germany
News
Vienna’s tourism board highlights the city’s faults
The Unrating Vienna campaign addresses the impact that online ratings can have on the tourism industry.
Travel
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Tourism
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Online Rating
Viewpoints
Do printed publications really need augmented reality?
While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?
Digital
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Media
:
Technology
News
New SYOSS ad takes a fresh approach to haircare branding
Switzerland – The film, The Thief, describes the commute as a stealer of time.
Beauty
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Advertising
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Branding
News
Creative caffeine
Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.
Coffee
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Anti-authenticity Marketing
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Branding
Design Directions
Autumn/Winter 2017 Fashion Week: Part 1
This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...
Autumn Winter 2017
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MM6 Maison Margiela
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Subversive Luxury
Communities
Anti-luxurians
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians
:
Fashion
:
Anti-authenticity
News
Preview: Band Brands
Merchandise has become a booming industry that has expanded well beyond its roots.
Merchandise
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Music
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Fashion
Viewpoints
Brexit: 360 Vision
The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity
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Internationalism
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Branding
Big Ideas
Trash is treasure
Germany – Trash films do not stand in opposition to taste and education, according to a new study.
Trash Films
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Anti-authenticity
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Bad Taste
News
Friendly pharmacy
New York – Creative agency Franklyn has branded healthcare service Capsule to bring it in line with the changing aesthetics of pharmacies.
Health
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Anti-authenticity
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Rebranding
News
Cross-reality casting
Global – Louis Vuitton has cast a character from role-playing video game Final Fantasy as the face of its new campaign.
Louis Vuitton SS16
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Poly-reality
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Final Fantasy
News
Luxury laughs
Bicester Village – To celebrate the launch of the autumn/winter men’s collections, luxury outlet retail village Bicester Village has created an ad ...
Bicester Village
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Rough-luxe Narratives
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Luxury Outlet
News
Highland Fling
Edinburgh – Digital artist Thomas Traum has collaborated with Scottish footwear company Hunter to create a campaign video set in a digitised high...
Hunter
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Heritage
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Anti-authenticity
News
Free spirit
Mexico – Mezcal de Bateo is a straight-talking drink brand that does away with clichés.
Mezcal De Bateo
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Futura
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Anti-authenticity
News
Sexting sells
New York – Calvin Klein gets raunchy in its latest campaign, inspired by the controversial world of sexting.
Calvin Klein
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Mother New York
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Sexting
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