Anti-authenticity Marketing

News

Pinterest rebrands away from tech clichés

The social media platform has been rebranded to focus on anti-authenticity amid a monotonous technology landscape.

Tech : Anti-authenticity Marketing : Social Media Platform

Micro Trends

Teen Ad-tivism

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.

Youth : Marketing : Technology

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

News

Nike's latest drop is only available on Craigslist

Streetwear fans buying Martine Rose and Nike must travel to a seller’s house in London in order to purchase the collection.

Fashion : Youth : Retail

Micro Trends

Accessible Premium

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how they can democratise quality and bring...

Retail : Digital : The American Middle

Viewpoints

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?

Digital : Media : Technology

News

New SYOSS ad takes a fresh approach to haircare branding

Switzerland – The film, The Thief, describes the commute as a stealer of time.

Beauty : Advertising : Branding

News

Milan Salone 2017: Colour legacy

Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.

Milan Salone 2017 : Product Design : Heritage

News

Creative caffeine

Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.

Coffee : Anti-authenticity Marketing : Branding

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

News

That feeling when

Global – Gucci has launched #TFWGucci, a collaborative meme project based around its latest watch collection.

Gucci : Anti-authenticity Marketing : Social Media

News

Fair share

Norway – Creative agency ANTI has created a mini-series for Coop that challenges consumers’ perceptions of the sharing economy.

The Sharing Economy : Advertising : Coop

News

Fitness faux pas

US – Samsung has introduced a new advertising campaign that reminds viewers that exercising is a weird pastime.

Samsung : Fitness : Advertising

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.

Prada 365 : Prada : Branding

Big Ideas

Christmas blues

UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.

MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts

News

Smells like teen spirit

Global – Harley Weir captures five women who define the complex characteristics of Chanel No 5.

Chanel : Anti-authenticity Marketing : The Fifth Sense

News

Obnoxious oenophile

California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own altruistic approach to wine-making.

Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope

News

A healthy ritual

New York – Ritual is rebranding healthcare for women with an emphasis on transparency.

Anti-authenticity Marketing : Ritual : Healthcare

News

Luxury Network Evening 2016: Pia Stanchina

London – Luxury brands need to adopt a Silicon Valley-style mentality in order to resonate with today’s luxurians, according to industry expert Pia...

Pia Stanchina : Anti-authenticity Marketing : Future Girl Corp

News

Take stock

US – To mark the death of traditional stock photography, Adobe Stock has created a clothing line campaign.

Adobe : Stock Photography : Anti-authenticity Marketing

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

News

Google mobile

Global – Google is marketing its first branded phone by highlighting the company’s existing relationship with consumers.

Anti-authenticity Marketing : Google Pixel : Google

News

Be a body

Nashville – Elizabeth Suzann photographed all of its latest collection on women of all sizes.

Elizabeth Suzann : Plus Size : Anti-authenticity Marketing

News

LDF 2016: Shop Talk

London – It’s Nice That has designed a satirical window display for The Conran Shop that pokes fun at overused industry buzzwords.

Buzzwords : LDF 2016 : Conran Store

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing