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aging
News
The Future Laboratory at Drapers Future of Fashion 2024
The four Is of EQ-Commerce – Intuitive, Intimate, Intuitive, Individualised – were explored at the Drapers Future of Fashion conference in London o...
Longevity
:
Food
:
Society
News
Best Buy and Apple team for elderly assistive tech
Retailer Best Buy has launched a series of health and safety services for older consumers available through the Apple Watch.
Tech
:
Media
:
Smart Watch
News
A joyful redesign for dementia care
Studio Our Design Agency has rebranded dementia wellness company Relish with an approachable aesthetic, in order to make their resources less clini...
Wellbeing
:
Design
:
Care
Macro Trends
The Optimised Self
Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation
:
Health
:
Wellbeing
Viewpoints
Cindy Joseph: How to be pro-age not anti-age
The 60something stylist and model describes the thinking behind her pro-age skincare line.
Cosmetics
:
BOOM!
:
Baby Boomer Beauty
News
Colour me beautiful: App brings big data to the beauty industry
ModiFace, the company behind the Sephora 3D Augmented Reality Mirror, has unveiled a new beauty app.
Beautiful Me
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Digital
:
App
Micro Trends
Downsizing 2.0
For their later years, Flat Agers are often in search of culturally-rich urban environments. Meanwhile, architects are envisioning innovative alte...
Retirement
:
The Flat Age Society
:
Vital Tech
Macro Trends
The Flat Age Society
Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers
:
Age
:
Agelessness
Big Ideas
How artificial intelligence will change elderly care
Elderly people could be taken care of by artificially intelligent virtual companions by 2020
Responsive InTeractive Advocate
:
RITA
:
The Flat Age Society
Big Ideas
Sexy-genarians to model for beauty ad campaigns
Two sexagenarian actresses headline campaigns for high-profile beauty brands
NARS
:
Marc Jacobs
:
Reality Check Branding
Communities
Amortals
As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure
:
Catherine Mayer
:
Anti-Aging
Big Ideas
Male and female attitudes to ageing revealed
Male and female attitudes to ageing revealed
Skin
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Age
:
Older
Big Ideas
Fit She's car marks Honda drive to attract women
Fit She’s car marks Honda drive to attract women
Automotive
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Automobile
:
UV
Big Ideas
Hair colour a grey area for over half of men
Hair colour a grey area for over half of men
Grooming
:
Aging
:
Hair Dye
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