Ageing | LS:N Global

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...

Ageing : Marketing : Branding

Podcasts

Podcast: Jacynth Bassett on Reframing Ageing

In the latest episode of Back to the F**kture! Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In St...

Podcast : Back To The F**kture : Ageing

News

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...

Beauty : China : Ageing

News

Wellness resorts attract Boomers with luxurious residential villas

Wellness resorts are increasingly offering residential villas, catering for affluent Boomers seeking luxurious spa treatments and longevity-focused...

Ageing : Health & Wellness : Society

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longev...

Travel : Wellness : Luxury

News

Stat: Growing online demand drives surge in perimenopause care products

While searches for ‘perimenopause’ have surged by 151% over the past five years, the market is expanding to include more than just supplements.

Perimenopause : Health : Wellness

News

Dove celebrates ageing with Beauty Never Gets Old campaign

Dove is embracing the beauty of ageing with its latest campaign, Beauty Never Gets Old.

Society : Beauty : Anti-ageing

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...

Workplace : Generations : Accesibility

News

The Future Laboratory at Drapers Future of Fashion 2024

The four Is of EQ-Commerce – Intuitive, Intimate, Intuitive, Individualised – were explored at the Drapers Future of Fashion conference in London o...

Longevity : Food : Society

Viewpoints

Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...

Beauty : Ageing : China

News

New research alerts on healthspan gender gap

Women live longer than men but experience more years in declining health, a gap that researcher Maddy Dychtwald explores in her book Ageless Aging:...

Longevity : Gender Gap : Wellness

News

Beiersdorf introduces Glycostop to combat sugar-induced skin ageing

Beiersdorf, the German health and beauty giant renowned for brands like Nivea and Eucerin, has unveiled a ground-breaking solution in the fight aga...

Beauty : Health : Food

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

News

Longevity takes centre stage in the Living Looonger exhibition

Living Looonger, the new exhibition presented in the Studio of Nemo Science Museum, explores mortality, ageing and longevity and how far we are wil...

Longevity : Health : Wellness

Viewpoints

Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...

Beauty : Ageing : Generation Z

Macro Trends

Longevity Lifestyles

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier li...

Health : Wellness : Beauty

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

Beauty : Health : Wellness

News

Stat: Beauty consumers reject the anti-ageing narrative

The beauty landscape has significantly shifted, according to research from global beauty brand, Avon. Its Future of Beauty report considers why the...

Beauty : Health & Wellness : Post-Covid

News

Tena promotes ageless sexual exploration

Incontinence brand Tena has joined forces with femtech sex toy brand Je Joue with the aim to destigmatise attitudes to age and sexual exploration.

Health & Wellness : Seuxal Wellness : The Flat Age Society

News

A retirement home redefined for Flat Agers

Tel Aviv-based Amit Studio has designed a chain of private, upscale retirement complexes that uplift traditional ideals around being elderly.

Design : Society : Ageing

News

R/GA Tokyo simulates ageing experience for Shiseido

The innovation company and beauty brand have collaborated on a virtual time travel project to allow customers to experience the impact of ageing.

Beauty : Technology : Ageing

News

Thought-starter: Will age be the next frontier for inclusivity?

It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.

Society : Diversity : Ageing

News

Better Not Younger addresses the needs of mature hair

The new haircare brand targets both the signs and the root causes of ageing hair.

Beauty : Hair Care : Ageing

News

Perennial promotes gut, brain and bone health in older consumers

The new plant-based brand has been launched a non-dairy drink that targets healthy ageing.

Food : Health : Wellness