Advertising | LS:N Global

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Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tensi...

Advertising : Skyn : Japan

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Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...

India : OOH : Advertising

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ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...

Sport : Leisure : Advertising

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...

Beauty : Sports : Leisure

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Stat: WARC report reveals markets are overlooking single-person households

The Marketer’s Toolkit 2025 by WARC has identified the key trends and challenges poised to shape advertising strategies in the coming year.

Marketing : Identities : Society

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Chester Zoo rebrands as a force for nature

Chester Zoo has unveiled a rebrand developed in partnership with branding agency How&How.

Sustainability : Design : Advertising

Big Ideas

TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...

Travel : Retail : Drink

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Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

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Domino’s and Peloton begin in-game advertising on Fortnite

Amazon and Twitch have launched The Glitch, a series of games within the Fortnite platform, with a new approach to brand integration.

Gaming : Advertising : Streaming

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Fruittella encourages outdoor play with sun-activated storybook

Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.

Youth : Environment : Technology

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Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...

Sports & Leisure : Nike : Olympics

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Hinge celebrates real-life romance with 80-page zine

Hinge has unveiled No Ordinary Love, a campaign that re-imagines love stories through a modern lens.

Hinge : Online Dating : Gen Z

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Toyota transforms car parts into diamonds for C-HR campaign

Toyota has unveiled the C-HR Diamond Collection, a new campaign for its C-HR model, developed in collaboration with Australian jewellery designer M...

Sustainability : Mobility : Luxury

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Audi unveils Love at First Light campaign as part of its Audi Design Love Stories

Audi is celebrating the launch of its fully electric SQ6 e-tron SUV with a new content campaign Love At First Light, the initial instalment in a th...

Visual : Mobility : Design

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Dove celebrates ageing with Beauty Never Gets Old campaign

Dove is embracing the beauty of ageing with its latest campaign, Beauty Never Gets Old.

Society : Beauty : Anti-ageing

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Liquid Death and Van Leeuwen launch hot fudge sundae flavoured water

In a bold crossover, water brand Liquid Death has teamed up with ice cream maker Van Leeuwen to launch a limited edition Hot Fudge Sundae Sparkling...

Food & Drink : Indulgence : Water

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Na Chainkua Reindorf and Glossier take over NYC basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...

Sport : Beauty : Third Spaces

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Suzuki subverts industry norms in playful new ad

Japanese car manufacturer Suzuki has launched a convention-defying campaign for the new Suzuki Swift.

Mobility : Advertising : Creativity

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

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Heineken celebrates connection over pints for International Beer Day

For International Beer Day on 2 August, Heineken encouraged people to reconnect by showcasing the forgotten beers left behind in moments of genuine...

Drink : Beer : Society

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Bodyform rebrands women’s health with Never Just a Period campaign

Bodyform, in partnership with advertising agency AMV BBDO, has unveiled its compelling Never Just a Period campaign.

Women's Health : Advertising : Wellness

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Hyundai turns to emotional marketing for the 2024 Paris Olympic Games

Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.

Advertising & Branding : Sports & Leisure : Paris Olympics 2024

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Sharing is caring in new Red Baron pizza campaign

Pizza brand Red Baron’s new Sharing Leads to More Caring campaign highlights how sharing food can lead to deeper connections and meaningful co...

Food&Drink : Advertising : Boomers

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McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

Food : Advertising : Nostalgia

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Oatly challenges dairy industry’s climate record in Washington

Alternative milk brand Oatly has taken a bold stand against the dairy industry’s climate impact by crashing the Dairy Foods Association’s lobbying ...

Sustainability : Food & Drink : Advertising