Adulting

A five-star hotel for holidaymakers’ plants

News

A five-star hotel for holidaymakers’ plants

Online botanical retailer Patch Plants has created the hotel for holidaying plant owners.
Hospitality : Plants : Adulting
MTV’s emotional visual identity and Nike feminises its classic styles

News

MTV’s emotional visual identity and Nike feminises its classic styles

Study confirms adulting now happens later in life, Amazon Go opens to the public, technology companies hold the highest consumer trust.
Retail : Media : Finance
The Current card teaches kids about smart spending

News

The Current card teaches kids about smart spending

US – The app-controlled debit card helps children to monitor their finances and enables their parents to supervise their transactions remotely.
Finance : Technology : Digital
Grow Up

Design Directions

Grow Up

Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.
Mercedes-Benz : Neo-kinship : Adulting
All grown up

News

All grown up

Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.
Mercedes-Benz : Automotive : Millennials
The Learning Economy

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators : Lifelong Learning : Immortal Brand
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